| LDR | | 02525cmm u2200541 i 4500 |
| 001 | | 000000317472 |
| 003 | | OCoLC |
| 005 | | 20230525182656 |
| 006 | | m d | | |
| 007 | | cr ||||||||||| |
| 008 | | 191027s2020 cau ob 001 0 eng |
| 010 | |
▼a 2019029863 |
| 020 | |
▼a 1440873216
▼q electronic book |
| 020 | |
▼a 9781440873218
▼q (electronic bk.) |
| 020 | |
▼z 9781440873201
▼q hardcover |
| 035 | |
▼a 2331602
▼b (N$T) |
| 035 | |
▼a (OCoLC)1127181648 |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d OCLCO
▼d OCLCF
▼d YDX
▼d N$T
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 04 |
▼a HF5415.1255
▼b .T65 2020 |
| 082 | 00 |
▼a 658.8/27
▼2 23 |
| 100 | 1 |
▼a Toft, Mark,
▼e author. |
| 245 | 10 |
▼a Authenticity :
▼b building a brand in an insincere age /
▼c Mark Toft, Jay Sunny, and Rich Taylor. |
| 260 | |
▼a Santa Barbara, California :
▼b Praeger, an imprint of ABC-CLIO, LLC,
▼c [2020] |
| 300 | |
▼a 1 online resource (xii, 198 pages) |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b n
▼2 rdamedia |
| 338 | |
▼a online resource
▼b nc
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Setting the stage -- Why authenticity -- What authenticity requires -- Fixing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts. |
| 520 | |
▼a "This book shows you how to align your advertising and marketing efforts with the purpose of your company's brand"--
▼c Provided by publisher. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on January 17, 2020). |
| 590 | |
▼a Added to collection customer.56279.3 |
| 650 | 0 |
▼a Branding (Marketing) |
| 650 | 0 |
▼a Advertising. |
| 650 | 0 |
▼a Authenticity (Philosophy) |
| 650 | 7 |
▼a Advertising.
▼2 fast
▼0 (OCoLC)fst00797511 |
| 650 | 7 |
▼a Authenticity (Philosophy)
▼2 fast
▼0 (OCoLC)fst00821634 |
| 650 | 7 |
▼a Branding (Marketing)
▼2 fast
▼0 (OCoLC)fst01743755 |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Sunny, Jay,
▼e author. |
| 700 | 1 |
▼a Taylor, Rich,
▼e author. |
| 776 | 08 |
▼i Print version:
▼a Toft, Mark.
▼t Authenticity
▼d Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020]
▼z 9781440873201
▼w (DLC) 2019029862 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2331602 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 301018475 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 2331602 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |