| LDR | | 02930cmm u22005538i 4500 |
| 001 | | 000000317398 |
| 003 | | OCoLC |
| 005 | | 20230525182518 |
| 006 | | m d |
| 007 | | cr ||||||||||| |
| 008 | | 181119s2019 nyu ob 001 0 eng |
| 010 | |
▼a 2018055771 |
| 015 | |
▼a GBB8M9870
▼2 bnb |
| 016 | 7 |
▼a 019161205
▼2 Uk |
| 020 | |
▼a 0749483407 |
| 020 | |
▼a 9780749483401
▼q (electronic bk.) |
| 020 | |
▼z 9780749483395 (alk. paper) |
| 020 | |
▼z 9780749497972 (hbk.) |
| 035 | |
▼a 2294064
▼b (N$T) |
| 035 | |
▼a (OCoLC)1073034803 |
| 037 | |
▼a EpubKoganPage5935
▼b Ingram Content Group |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d OCLCO
▼d OCLCF
▼d UKMGB
▼d YDX
▼d N$T
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 10 |
▼a HF5415.1265 |
| 082 | 00 |
▼a 658.800285/63
▼2 23 |
| 100 | 1 |
▼a King, Katie,
▼d 1967-,
▼e author. |
| 245 | 10 |
▼a Using artificial intelligence in marketing :
▼b how to harness AI and maintain the competitive edge /
▼c Katie King. |
| 250 | |
▼a 1st Edition. |
| 260 | |
▼a New York :
▼b Kogan Page Ltd,
▼c [2019] |
| 263 | |
▼a 1902 |
| 300 | |
▼a 1 online resource |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b n
▼2 rdamedia |
| 338 | |
▼a online resource
▼b nc
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a The AI wake-up call : the strategic transition of marketing -- The personalization paradox: global appetite for AI and the changing customer journey -- Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region -- Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment -- Transformational marketing and AI in North America : case studies from banking and retail -- Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East -- Framework for success: democratization of AI -- The new marketing paradigm : reinventing the role of marketing, ethics and transparency -- The future of marketing has arrived: AI's wider impact on education, policy and politics -- Bibliography -- Index. |
| 588 | |
▼a Description based on print version record and CIP data provided by publisher; resource not viewed. |
| 590 | |
▼a Added to collection customer.56279.3 |
| 650 | 0 |
▼a Marketing
▼x Technological innovations. |
| 650 | 0 |
▼a Artificial intelligence. |
| 650 | 7 |
▼a Artificial intelligence.
▼2 fast
▼0 (OCoLC)fst00817247 |
| 650 | 7 |
▼a Marketing
▼x Technological innovations.
▼2 fast
▼0 (OCoLC)fst01010260 |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a King, Katie, 1967- author.
▼t Using artificial intelligence in marketing
▼b 1st Edition.
▼d New York : Kogan Page Ltd, [2019]
▼z 9780749483395
▼w (DLC) 2018050071 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2294064 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 300952355 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 2294064 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |