| LDR | | 02050cmm u2200457Ii 4500 |
| 001 | | 000000317385 |
| 003 | | OCoLC |
| 005 | | 20230525182502 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 191114t20202020enk ob 000 0 eng d |
| 019 | |
▼a 1127921795 |
| 020 | |
▼a 1527542394
▼q electronic book |
| 020 | |
▼a 9781527542396
▼q (electronic bk.) |
| 020 | |
▼z 1527541045 |
| 020 | |
▼z 9781527541047 |
| 035 | |
▼a 2291857
▼b (N$T) |
| 035 | |
▼a (OCoLC)1127237289
▼z (OCoLC)1127921795 |
| 040 | |
▼a YDX
▼b eng
▼e rda
▼c YDX
▼d EBLCP
▼d YDXIT
▼d N$T
▼d 248032 |
| 049 | |
▼a MAIN |
| 050 | 4 |
▼a HF5415.123
▼b .K55 2020 |
| 082 | 04 |
▼a 658.8/02
▼2 23 |
| 100 | 1 |
▼a Kliatchko, Jerry G.,
▼e author. |
| 245 | 10 |
▼a Integrated marketing communication :
▼b putting the human person at the core /
▼c by Jerry G. Kliatchko. |
| 260 | |
▼a Newcastle upon Tyne, UK :
▼b Cambridge Scholars Publishing,
▼c 2020. |
| 300 | |
▼a 1 online resource |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references. |
| 520 | |
▼a This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on January 22, 2020). |
| 590 | |
▼a Added to collection customer.56279.3 |
| 650 | 0 |
▼a Communication in marketing. |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼z 1527541045
▼z 9781527541047
▼w (OCoLC)1125995713 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2291857 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 300943044 |
| 938 | |
▼a ProQuest Ebook Central
▼b EBLB
▼n EBL5974885 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 2291857 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |