LDR | | 02050cmm u2200457Ii 4500 |
001 | | 000000317385 |
003 | | OCoLC |
005 | | 20230525182502 |
006 | | m d |
007 | | cr cnu---unuuu |
008 | | 191114t20202020enk ob 000 0 eng d |
019 | |
▼a 1127921795 |
020 | |
▼a 1527542394
▼q electronic book |
020 | |
▼a 9781527542396
▼q (electronic bk.) |
020 | |
▼z 1527541045 |
020 | |
▼z 9781527541047 |
035 | |
▼a 2291857
▼b (N$T) |
035 | |
▼a (OCoLC)1127237289
▼z (OCoLC)1127921795 |
040 | |
▼a YDX
▼b eng
▼e rda
▼c YDX
▼d EBLCP
▼d YDXIT
▼d N$T
▼d 248032 |
049 | |
▼a MAIN |
050 | 4 |
▼a HF5415.123
▼b .K55 2020 |
082 | 04 |
▼a 658.8/02
▼2 23 |
100 | 1 |
▼a Kliatchko, Jerry G.,
▼e author. |
245 | 10 |
▼a Integrated marketing communication :
▼b putting the human person at the core /
▼c by Jerry G. Kliatchko. |
260 | |
▼a Newcastle upon Tyne, UK :
▼b Cambridge Scholars Publishing,
▼c 2020. |
300 | |
▼a 1 online resource |
336 | |
▼a text
▼b txt
▼2 rdacontent |
337 | |
▼a computer
▼b c
▼2 rdamedia |
338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
504 | |
▼a Includes bibliographical references. |
520 | |
▼a This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand. |
588 | |
▼a Description based on online resource; title from digital title page (viewed on January 22, 2020). |
590 | |
▼a Added to collection customer.56279.3 |
650 | 0 |
▼a Communication in marketing. |
655 | 4 |
▼a Electronic books. |
776 | 08 |
▼i Print version:
▼z 1527541045
▼z 9781527541047
▼w (OCoLC)1125995713 |
856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2291857 |
938 | |
▼a YBP Library Services
▼b YANK
▼n 300943044 |
938 | |
▼a ProQuest Ebook Central
▼b EBLB
▼n EBL5974885 |
938 | |
▼a EBSCOhost
▼b EBSC
▼n 2291857 |
990 | |
▼a 관리자 |
994 | |
▼a 92
▼b N$T |