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010 ▼a 2020014286
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0167 ▼a 019899047 ▼2 Uk
019 ▼a 1194960838 ▼a 1195451744
020 ▼a 9781003005728 ▼q electronic book
020 ▼a 1003005721 ▼q electronic book
020 ▼a 9781000177411 ▼q electronic book
020 ▼a 1000177416 ▼q electronic book
020 ▼a 9781000177251 ▼q electronic book
020 ▼a 1000177254 ▼q electronic book
020 ▼a 9781000177336 ▼q electronic book
020 ▼a 1000177335 ▼q electronic book
020 ▼z 9780367435387 ▼q hardcover
020 ▼z 0367435381 ▼q hardcover
0247 ▼a 10.4324/9781003005728 ▼2 doi
035 ▼a 2575608 ▼b (N$T)
035 ▼a (OCoLC)1151490527 ▼z (OCoLC)1194960838 ▼z (OCoLC)1195451744
037 ▼a 9781003005728 ▼b Taylor & Francis
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d OCLCO ▼d OCLCQ ▼d OCLCF ▼d TYFRS ▼d EBLCP ▼d K6U ▼d YDX ▼d UKMGB ▼d N$T ▼d UKAHL ▼d YDX ▼d 248032
042 ▼a pcc
049 ▼a MAIN
05004 ▼a HD30.3 ▼b .D326 2021
072 7 ▼a BUS ▼x 000000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 097000 ▼2 bisacsh
072 7 ▼a KJ ▼2 bicssc
08200 ▼a 658.4/5 ▼2 23
1001 ▼a Dahlman, Susanne, ▼d 1964-, ▼e author.
24510 ▼a Strategic internal communication : ▼b a practitioner's guide to implementing cutting-edge methods for improved workplace culture / ▼c Susanne Dahlman and Mats Heide.
260 ▼a Abingdon, Oxon : ; ▼a New York, NY : ▼b Routledge, ▼c 2021.
300 ▼a 1 online resource (xi, 155 pages) : ▼b illustrations
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b n ▼2 rdamedia
338 ▼a online resource ▼b nc ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Introduction: The value of internal communication -- Communicating strategy and change -- The manager's communicative role -- The co-worker's communicative role -- The communication professional's role and assignment -- Digital communication -- Measuring communication -- Summary and the way forward.
520 ▼a "What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication - work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and to emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization - managers, coworkers and communication professionals. Traditionally there has been too much emphasize on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, professor in strategic communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to that demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students"-- ▼c Provided by publisher.
588 ▼a Description based on online resource; title from digital title page (viewed on January 07, 2021).
590 ▼a Master record variable field(s) change: 050
650 0 ▼a Communication in management.
650 0 ▼a Communication in organizations.
650 0 ▼a Corporate culture.
650 0 ▼a Organizational behavior.
650 7 ▼a Communication in management. ▼2 fast ▼0 (OCoLC)fst00870174
650 7 ▼a Communication in organizations. ▼2 fast ▼0 (OCoLC)fst00870217
650 7 ▼a Corporate culture. ▼2 fast ▼0 (OCoLC)fst00879624
650 7 ▼a Organizational behavior. ▼2 fast ▼0 (OCoLC)fst01047801
650 7 ▼a BUSINESS & ECONOMICS / General ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Workplace Culture ▼2 bisacsh
655 0 ▼a Electronic books.
7001 ▼a Heide, Mats, ▼e author.
77608 ▼i Print version: ▼a Dahlman, Susanne, 1964- ▼t Strategic internal communication ▼d Abingdon, Oxon : New York, NY : Routledge, 2021. ▼z 9780367435387 ▼w (DLC) 2020014285
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2575608
938 ▼a ProQuest Ebook Central ▼b EBLB ▼n EBL6340980
938 ▼a Askews and Holts Library Services ▼b ASKH ▼n AH37372117
938 ▼a YBP Library Services ▼b YANK ▼n 301531091
938 ▼a YBP Library Services ▼b YANK ▼n 16946464
938 ▼a EBSCOhost ▼b EBSC ▼n 2575608
990 ▼a 관리자
994 ▼a 92 ▼b N$T