| LDR | | 03576cmm u2200517Ki 4500 |
| 001 | | 000000316758 |
| 003 | | OCoLC |
| 005 | | 20230525181113 |
| 006 | | m d |
| 007 | | cr |n|---||||| |
| 008 | | 200307s2020 enk o 000 0 eng d |
| 015 | |
▼a GBC003713
▼2 bnb |
| 016 | 7 |
▼a 019666790
▼2 Uk |
| 019 | |
▼a 1142529105 |
| 020 | |
▼a 0749490535
▼q electronic book |
| 020 | |
▼a 9780749490539
▼q electronic book |
| 020 | |
▼z 9781789660586
▼q hardcover |
| 020 | |
▼z 9780749490478
▼q paperback |
| 035 | |
▼a 2379641
▼b (N$T) |
| 035 | |
▼a (OCoLC)1143629628
▼z (OCoLC)1142529105 |
| 037 | |
▼a KoganPage10987
▼b Ingram Content Group |
| 040 | |
▼a EBLCP
▼b eng
▼e pn
▼c EBLCP
▼d UAB
▼d UKMGB
▼d UKAHL
▼d OCLCQ
▼d N$T
▼d YDXIT
▼d 248032 |
| 049 | |
▼a MAIN |
| 050 | 4 |
▼a HF5415.1255
▼b .R63 2020 |
| 082 | 04 |
▼a 658.827
▼2 23 |
| 100 | 1 |
▼a Rodriguez, Miri. |
| 245 | 10 |
▼a Brand Storytelling :
▼b Put Customers at the Heart of Your Brand Story. |
| 260 | |
▼a London :
▼b Kogan Page, Limited,
▼c 2020. |
| 300 | |
▼a 1 online resource (232 pages) |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 505 | 0 |
▼a <Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter -- 01: What is brand storytelling and why is it important?;</li><li>Chapter -- 02: Brand, business, customer? Where to begin in building your brand story;</li><li>Chapter -- 03: The five essential elements to humanize your brand through storytelling;</li><li>Chapter -- 04: Assessing and dismantling your current brand story to redesign a customer-led narrative;</li><li>Chapter -- 05: Shifting the role of your brand from hero to sidekick in your brand story, giving your customer the starring role;</li><li>Chapter -- 06: Bring your story to life with the sixth storytelling element -- Passion;</li><li>Chapter -- 07: How to integrate brand storytelling into your marketing mix;</li><li>Chapter -- 08: Embracing dark social, immersive and data-driven storytelling;</li><li>Chapter -- 09: Why 'personal branding' your leaders is a key pillar of brand storytelling success;</li><li>Chapter -- 10: The power of advocacy -- Using employees and influencers to celebrate your story;</li><li>Chapter -- 11: Inspire your brand story -- Interviews with leading storytellers around the world;</li><li>Chapter -- 12: How to align and integrate brand storytelling into every department;</li><li>Chapter -- 13: Benchmarking and measurement -- How do you know your brand storytelling is working?;</li><li>Chapter -- 14: The future of brand storytelling -- How machine, AI and automation can only tell one side of the story</li></ul></li></ul> |
| 520 | |
▼a Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story. |
| 588 | 0 |
▼a Print record version. |
| 590 | |
▼a Master record variable field(s) change: 050 |
| 650 | 0 |
▼a Branding (Marketing) |
| 650 | 0 |
▼a Brand name products. |
| 650 | 0 |
▼a Customer relations. |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Rodriguez, Miri.
▼t Brand Storytelling : Put Customers at the Heart of Your Brand Story.
▼d London : Kogan Page, Limited, 짤2020
▼z 9780749490478 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2379641 |
| 938 | |
▼a Askews and Holts Library Services
▼b ASKH
▼n AH36646440 |
| 938 | |
▼a ProQuest Ebook Central
▼b EBLB
▼n EBL6121574 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 2379641 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |