| LDR | | 06342cmm u2200697 i 4500 |
| 001 | | 000000316348 |
| 003 | | OCoLC |
| 005 | | 20230525180244 |
| 006 | | m d | | |
| 007 | | cr ||||||||||| |
| 008 | | 190610t20202020nyu ob 001 0 eng |
| 010 | |
▼a 2019024232 |
| 020 | |
▼a 0429504306
▼q electronic book |
| 020 | |
▼a 9780429996504
▼q electronic book |
| 020 | |
▼a 0429996500
▼q electronic book |
| 020 | |
▼a 9780429996498
▼q electronic book
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▼a 0429996497
▼q electronic book
▼q EPUB |
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▼a 9780429504303
▼q (electronic bk.) |
| 020 | |
▼z 9780429996481
▼q electronic book
▼q Mobipocket |
| 020 | |
▼z 0429996489
▼q electronic book
▼q Mobipocket |
| 020 | |
▼z 9781138586963
▼q hardcover |
| 035 | |
▼a 2218258
▼b (N$T) |
| 035 | |
▼a (OCoLC)1104853641 |
| 037 | |
▼a 9780429504303
▼b Taylor & Francis |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d OCLCO
▼d OCLCF
▼d TYFRS
▼d YDX
▼d N$T
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
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▼a HF5429
▼b .B622 2020 |
| 072 | 7 |
▼a BUS
▼x 000000
▼2 bisacsh |
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▼a BUS
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▼a KNPR
▼2 bicssc |
| 082 | 00 |
▼a 658.8/7
▼2 23 |
| 100 | 1 |
▼a Boustani, Ghalia,
▼e author. |
| 245 | 10 |
▼a Ephemeral retailing :
▼b pop-up stores in a postmodern consumption era /
▼c Ghalia Boustani. |
| 260 | |
▼a Milton Park, Abingdon, Oxon ;
▼a New York, NY :
▼b Routledge,
▼c 2020. |
| 300 | |
▼a 1 online resource (viii, 116 pages) |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b n
▼2 rdamedia |
| 338 | |
▼a online resource
▼b nc
▼2 rdacarrier |
| 490 | 1 |
▼a Routledge focus on business and management |
| 500 | |
▼a "Routledge focus". |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Dedication -- Acknowledgements -- Table of contents -- Introduction -- Towards a comprehension of ephemeral retail stores -- An overview on point of sale development -- Temporary, yet persistent in time -- From ephemeral to today's "pop-up" -- Pop-up store characteristics -- Why are ephemeral stores unique? -- Pop-up store forms or formats -- Communicating pop-up stores: before; during and after their appearance -- Why have pop-up stores become interesting? -- Traditional store atmospheres and their effects on customers -- Stimulating, mesmerizing, magical! Theatrical points of sales -- The retail environment -- Places, transactional places and consumption places -- Servicescapes -- The point of sale's atmosphere -- Stimuli and responses -- Brand positioning by means of store atmospheres -- Customer reactions to atmospheric stimuli -- Postmodern consumers -- The constant quest for meaning -- Customers patronizing retail stores; who are they? -- Emotional consumer reactions to the point of sale -- Customer intentions following emotional reactions -- Customers behavioural reactions at the point of sale -- The common pillars between ephemeral stores and experiential stores -- Ephemeral retailing; an experiential era -- From traditional marketing to experiential marketing -- Experiential contexts -- Customer Experiences -- Types of customer experiences -- Value. What can be dispensed from customer experiences? -- Conclusion -- Ephemeral retail; what can be learned from traditional store atmospheres? -- The effect ephemeral retail outlets on customer reactions; a concluding overview -- Bibliography. |
| 520 | |
▼a "Often described as the 'hottest' retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to 'pop-up' without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands are already integrating these new points of sale into their distribution channels while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness, but also for its unique impact, providing a sense of novelty which makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualizes it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviors or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing, branding and marketing"--
▼c Provided by publisher. |
| 545 | 0 |
▼a Ghalia Boustani is a researcher at Paris 1 Panthe?on Sorbonne, France, and holds a doctorate degree from Ecole Supe?rieure des affaires, Lebanon. Her main research interest is in ephemeral retailing; completing her first study on pop-up stores in the Middle East, she has now focused her research on pop-up stores in Europe. Throughout her academic journey, Ghalia has also worked closely with professionals and entrepreneurs on several projects that added value to her research. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on September 13, 2019). |
| 590 | |
▼a Added to collection customer.56279.3 |
| 650 | 0 |
▼a Stores, Retail
▼x Marketing. |
| 650 | 0 |
▼a Retail trade. |
| 650 | 7 |
▼a Retail trade.
▼2 fast
▼0 (OCoLC)fst01096067 |
| 650 | 7 |
▼a Stores, Retail
▼x Marketing.
▼2 fast
▼0 (OCoLC)fst01134061 |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / General
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industries / Retailing
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Marketing / General
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Boustani, Ghalia.
▼t Ephemeral retailing
▼d Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.
▼z 9781138586963
▼w (DLC) 2019024231 |
| 830 | 0 |
▼a Routledge focus on business and management. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2218258 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 2218258 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |