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LDR03077cmm u2200553 i 4500
001000000315913
003OCoLC
00520230525171804
006m d
007cr |||||||||||
008181029s2019 mdua ob 000 0 eng
010 ▼a 2018051813
020 ▼a 9781475842197 ▼q electronic book
020 ▼a 1475842198 ▼q electronic book
020 ▼z 9781475842173 ▼q hardcover ; ▼q alkaline paper
035 ▼a 2007078 ▼b (N$T)
035 ▼a (OCoLC)1060184737
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d OCLCO ▼d N$T ▼d YDX ▼d EBLCP ▼d YDX ▼d 248032
042 ▼a pcc
049 ▼a MAIN
05014 ▼a P96.M4 ▼b W37 2019
072 7 ▼a PSY ▼x 031000 ▼2 bisacsh
08200 ▼a 302.23071/2 ▼2 23
1001 ▼a Wasserman, Jim, ▼d 1961-, ▼e author.
24510 ▼a Middle schoolers, meet media literacy : ▼b how teachers can bring economics, media, and marketing to life / ▼c Jim Wasserman, David W. Loveland. ▼h [electronic resource]
260 1 ▼a Lanham : ▼b Rowman & Littlefield, ▼c [2019]
300 ▼a 1 online resource (xiii, 190 pages).
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
4900 ▼a Media, marketing, and me series
504 ▼a Includes bibliographical references.
5050 ▼a Marketing & media: the twin pillars of American society -- Introduction to basic neoclassical economics (the objective study of choice) -- Behavioral economics (how we are "nudged" while making our choices) -- Coolness: the super nudge -- Seeking media lit's holy grail (consumer demographics) -- An age-old question (media lit and children) -- Tween centrics (media lit, tweens, and young teens) -- Media literacy, relativity, and persuasion -- Telling the truth.
520 ▼a This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered.
588 ▼a Description based on online resource; title from digital title page (viewed on February 05, 2019).
590 ▼a Master record variable field(s) change: 050
650 0 ▼a Media literacy ▼x Study and teaching (Middle school)
650 0 ▼a Economics ▼x Study and teaching (Middle school)
650 0 ▼a Marketing ▼x Study and teaching (Middle school)
650 7 ▼a PSYCHOLOGY / Social Psychology ▼2 bisacsh
655 4 ▼a Electronic books.
655 0 ▼a Electronic books.
7001 ▼a Loveland, David W., ▼d 1973-, ▼e author.
77608 ▼i Print version: ▼a Wasserman, Jim, 1961- author. ▼t Middle schoolers, meet media literacy ▼d Lanham, Maryland : Rowman & Littlefield, [2019] ▼z 9781475842173 ▼w (DLC) 2018043769
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2007078
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL5646177
938 ▼a YBP Library Services ▼b YANK ▼n 15999072
938 ▼a EBSCOhost ▼b EBSC ▼n 2007078
990 ▼a 관리자
994 ▼a 92 ▼b N$T