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008180908s2018 xx o 000 0 eng d
015 ▼a GBB8G6334 ▼2 bnb
019 ▼a 1050362333 ▼a 1053985652
020 ▼a 9781788990639
020 ▼a 1788990633
020 ▼z 1788999045
020 ▼z 9781788999045
035 ▼a 1878470 ▼b (N$T)
035 ▼a (OCoLC)1050720786 ▼z (OCoLC)1050362333 ▼z (OCoLC)1053985652
037 ▼a 9781788990639 ▼b Packt Publishing
037 ▼a 027D507D-F8B0-47BA-ADB8-5C7D425F2DF7 ▼b OverDrive, Inc. ▼n http://www.overdrive.com
040 ▼a EBLCP ▼b eng ▼c EBLCP ▼d MERUC ▼d NLE ▼d TEFOD ▼d YDX ▼d N$T ▼d 248032
049 ▼a MAIN
050 4 ▼a QA76.9.U83
072 7 ▼a COM070000 ▼2 bisacsh
08204 ▼a 005.437 ▼2 23
1001 ▼a De Bleecker, Inge.
24510 ▼a Remote Usability Testing ▼h [electronic resource] : ▼b Actionable Insights in User Behavior Across Geographies and Time Zones.
260 ▼a Birmingham : ▼b Packt Publishing Ltd, ▼c 2018.
300 ▼a 1 online resource (193 p.)
336 ▼a text ▼2 rdacontent
337 ▼a computer ▼2 rdamedia
338 ▼a online resource ▼2 rdacarrier
500 ▼a Description based upon print version of record.
500 ▼a Do external factors impose a schedule on the UX study?
5050 ▼a Cover; Title Page; Copyright and Credits; Dedication; Packt Upsell; Contributors; Table of Contents; Preface; Chapter 1: Why Everyone Should Run Remote Usability Studies; Usability testing methodologies; In-person or lab usability testing; Remote usability testing; Advantages of remote methods; Extended reach; Typical devices; No travel required; No travel costs; No lab costs; No lab environment; Familiar혻equipment; User's natural environment; In the wild testing; Larger number of participants; Disadvantages of remote methods; Distributing the product under testing; Other disadvantages
5058 ▼a Remote moderated usability testingAdvantages of remote moderated studies; Body language; Tailored follow-up questions; Disadvantages of remote moderated studies; Remote unmoderated usability testing; Advantages of remote unmoderated studies; Natural behavior; Time zone independent; Less effort for the UX researcher; Eliminates influence; No schedules to manage; Testing with minors; Faster turnaround; Disadvantages of remote unmoderated studies; Guidance; Other disadvantages; Types of usability studies; Formative and summative usability studies; Qualitative and quantitative usability studies
5058 ▼a Longitudinal and single-session studiesComparative and single test object studies; Other study types; Summary; Chapter 2: What Not to Forget When Planning Your Study; Who are the stakeholders?; The product being tested; The goal of the study; Determining the status quo; A regular study to measure against a혻baseline; Why? (Finding answers to questions about increasing conversion/decreasing drop-off); Understanding the users; Global suitability; Comparing design options; Comparing to competitors; Feature validation; Concept validation; Product validation; What to do next
5058 ▼a Predicting future behaviorClassic usability goals; The budget; The scope of the study (the tasks and questions); Objective benchmark scores; Task completion rate; Time-on-task; Subjective benchmark scores; Customer Effort Score; Single Ease Question; Task satisfaction rate; Net Promoter Score; System Usability Scale; USERindex; The test environment; Which are the target devices for the study?; What state is the product in?; How can the product be accessed?; Are special credentials required?; Are there any known bugs?; Any other requirements; The participants; Demographic requirements
5058 ▼a Device requirementsOther criteria; The number of participants; Participant incentives/compensation; The study methodology; Moderated or unmoderated study; Video-based and survey-based studies; The schedule; When will the product be available for testing?; Are there any hard deadlines?; Are there any update cycles that need to be taken into consideration?; Do the participants need to be equipped with physical devices?; What time of year is the study planned for?; Is a pilot run with participants/stakeholders necessary?; Is external approval required?
520 ▼a Usability testing is a sub-discipline of User Experience, and remote testing involves fewer logistics, allows participation regardless of location and is quicker and cheaper to execute than in person studies, but still deliver valuable insights and feedback. This book is your ideal guide to remote usability testing.
590 ▼a Master record variable field(s) change: 050, 072, 082, 650 - OCLC control number change
650 0 ▼a User interfaces (Computer systems) ▼x Testing.
650 7 ▼a COMPUTERS / User Interfaces ▼2 bisacsh
655 0 ▼a Electronic books.
655 4 ▼a Electronic books.
7001 ▼a Okoroji, Rebecca.
77608 ▼i Print version: ▼a De Bleecker, Inge ▼t Remote Usability Testing : Actionable Insights in User Behavior Across Geographies and Time Zones ▼d Birmingham : Packt Publishing Ltd,c2018 ▼z 9781788999045
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1878470
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL5497932
938 ▼a YBP Library Services ▼b YANK ▼n 15677325
938 ▼a EBSCOhost ▼b EBSC ▼n 1878470
990 ▼a 관리자
994 ▼a 92 ▼b N$T