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LDR03599cmm u2200493Ki 4500
001000000314332
003OCoLC
00520230525164319
006m d
007cr cnu---unuuu
008181012s2018 enka ob 000 0 eng d
020 ▼a 9781527518476 ▼q (electronic bk.)
020 ▼a 1527518477 ▼q (electronic bk.)
020 ▼z 9781527513365
020 ▼z 152751336X
035 ▼a 1910576 ▼b (N$T)
035 ▼a (OCoLC)1056711130
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d YDX ▼d 248032
049 ▼a MAIN
050 4 ▼a NC1003 ▼b .C66 2018eb
072 7 ▼a ART ▼x 010000 ▼2 bisacsh
08204 ▼a 741.6 ▼2 23
24500 ▼a Communicating visually : ▼b the graphic design of the brand / ▼c edited by Daniel Raposo ; contributors: Joan costa, Daniel Raposo, Francisco Provide?ncia, Eduardo Herrera, Leire Ferna?ndez, Albert Cullere?, Emilio Gil, Fernando Oliveira, Fe?lix Beltra?n and Bruno Maag. ▼h [electronic resource]
24630 ▼a Graphic design of the brand
260 1 ▼a Newcastle upon Tyne, UK : ▼b Cambridge Scholars Publishing, ▼c 2018.
300 ▼a 1 online resource (vi, 207 pages) : ▼b illustrations.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
500 ▼a "This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer's perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people's lives.--Cover page 4.
504 ▼a Includes bibliographical references.
5050 ▼a Introduction / Daniel Raposo -- Graphic design versus design management / Joan Costa -- Communicating visually / Daniel Raposo -- An imagined being: the stereotyped influence of places / Francisco Provide?ncia -- Types and stereotypes of brand marks / Eduardo Herrera and Leire Ferna?ndez -- The brands and the circle of time / Albert Cullere? -- The same brands but different / Emi?lio Gil -- Brand's identity and visual culture / Fernando Oliveira -- Images that brands / Fe?lix Beltran -- Typography that brands / Bruno Maag -- Compliment to the simplicity of the form / Daniel Raposo -- Final remarks -- Contributors -- Glossary.
5880 ▼a Print version record.
590 ▼a Added to collection customer.56279.3
650 0 ▼a Graphic design (Typography)
650 7 ▼a Graphic design (Typography) ▼2 fast ▼0 (OCoLC)fst00946640
650 7 ▼a ART / Techniques / Drawing ▼2 bisacsh
655 4 ▼a Electronic books.
7001 ▼a Raposo, Daniel, ▼e editor.
77608 ▼i Print version: ▼t Communicating visually. ▼d Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018 ▼z 9781527513365 ▼w (OCoLC)1042353717
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1910576
938 ▼a YBP Library Services ▼b YANK ▼n 15751462
938 ▼a EBSCOhost ▼b EBSC ▼n 1910576
990 ▼a 관리자
994 ▼a 92 ▼b N$T