LDR | | 02882cmm u2200577Mi 4500 |
001 | | 000000314156 |
003 | | OCoLC |
005 | | 20230525163946 |
006 | | m e d |
007 | | cr bn||||m|||a |
008 | | 180106s2018 pau fob 001 0 eng d |
020 | |
▼a 9781522549857
▼q (electronic bk.) |
020 | |
▼a 1522549854
▼q (electronic bk.) |
020 | |
▼z 9781522549840
▼q hardcover |
024 | 7 |
▼a 10.4018/978-1-5225-4984-0
▼2 doi |
035 | |
▼a 1684130
▼b (N$T) |
035 | |
▼a (OCoLC)1018301022 |
040 | |
▼a IGIGL
▼b eng
▼e rda
▼c IGIGL
▼d OCLCO
▼d N$T
▼d 248032 |
049 | |
▼a MAIN |
050 | 4 |
▼a HF5415.525
▼b .P433 2018e |
072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
072 | 7 |
▼a BUS
▼x 042000
▼2 bisacsh |
072 | 7 |
▼a BUS
▼x 085000
▼2 bisacsh |
082 | 04 |
▼a 658.8/342
▼2 23 |
100 | 1 |
▼a Pedeliento, Giuseppe,
▼d 1984-,
▼e author. |
245 | 10 |
▼a Analyzing attachment and consumers' emotions :
▼b emerging research and opportunities /
▼c by Giuseppe Pedeliento.
▼h [electronic resource] |
260 | 1 |
▼a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
▼b IGI Global,
▼c [2018] |
300 | |
▼a 1 online resource (14 PDFs (xix, 308 pages)) |
336 | |
▼a text
▼2 rdacontent |
337 | |
▼a electronic
▼2 isbdmedia |
338 | |
▼a online resource
▼2 rdacarrier |
504 | |
▼a Includes bibliographical references and index. |
505 | 0 |
▼a Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies. |
520 | 3 |
▼a "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"--
▼c Provided by publisher. |
588 | |
▼a Description based on title screen (IGI Global, viewed 01/06/2018). |
590 | |
▼a Added to collection customer.56279.3 - Master record variable field(s) change: 072 |
650 | 0 |
▼a Customer loyalty. |
650 | 0 |
▼a Branding (Marketing) |
650 | 0 |
▼a Customer relations. |
650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management
▼2 bisacsh |
650 | 7 |
▼a BUSINESS & ECONOMICS / Management
▼2 bisacsh |
650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science
▼2 bisacsh |
650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior
▼2 bisacsh |
655 | 4 |
▼a Electronic books. |
710 | 2 |
▼a IGI Global,
▼e publisher. |
776 | 08 |
▼i Print version:
▼z 1522549846
▼z 9781522549840
▼w (DLC) 2017033734 |
856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1684130 |
938 | |
▼a IGI Global
▼b IGIG
▼n 00185745 |
938 | |
▼a EBSCOhost
▼b EBSC
▼n 1684130 |
990 | |
▼a 관리자 |
994 | |
▼a 92
▼b N$T |