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LDR03153cmm u2200553Ii 4500
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003OCoLC
00520230525142349
006m o d
007cr |||||||||||
008170307s2017 enk ob 001 0 eng
010 ▼a 2017011049
019 ▼a 982005053
020 ▼a 9780749479602 ▼q (electronic bk.)
020 ▼a 0749479604 ▼q (electronic bk.)
020 ▼z 9780749479596 ▼q (paperback)
035 ▼a (OCoLC)974912868 ▼z (OCoLC)982005053
037 ▼a EpubKoganPage6152 ▼b Ingram Content Group
040 ▼a DLC ▼b eng ▼e rda ▼e pn ▼c DLC ▼d OCLCO ▼d N$T ▼d YDX ▼d IDEBK ▼d OCLCF ▼d YDX ▼d OCLCO ▼d NLE ▼d EBLCP ▼d OCLCQ ▼d UAB ▼d K6U ▼d COO ▼d N$T ▼d 248032
049 ▼a MAIN
05014 ▼a HM1221 ▼b .L45 2017
072 7 ▼a PSY ▼x 031000 ▼2 bisacsh
08200 ▼a 302.23/1 ▼2 23
1001 ▼a Leigh, Rich, ▼e author.
24510 ▼a Myths of PR : ▼b all publicity is good publicity and other popular misconceptions / ▼c Rich Leigh.
2463 ▼a Myths of public relations
264 1 ▼a London : ▼b Kogan Page Limited, ▼c [2017]
264 4 ▼c 짤2017
300 ▼a 1 online resource (x, 214 pages)
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a About the author -- Acknowledgements -- Introduction -- Myth 1: PR is all spin, smokescreens and lies -- Myth 2: PR results can't be measured -- Myth 3: All publicity is good publicity -- Myth 4: The press release is dead -- Myth 5: The media ignores good news -- Myth 6: You have to pay to see social media benefits -- Myth 7: PR is glamorous -- Myth 8: Calling the media is a no-no -- Myth 9: That you can make something go viral -- Myth 10: You have to be an extrovert to succeed in PR -- Myth 11: PR is the silver bullet -- Myth 12: Good people and products market themselves -- Myth 13: The more you pay, the better the job done -- Myth 14: PR results are instant -- Myth 15: Consumers want conversations with brands -- Myth 16: Working in-house is easier -- Myth 17: Media relationships are especially important -- Myth 18: Wage gap figures -- Conclusion -- Index.
520 ▼a Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. -- ▼c Edited summary from book.
5880 ▼a Online resource; title from PDF title page (EBSCO, viewed November 15, 2017)
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Public relations.
650 0 ▼a Social media.
650 7 ▼a PSYCHOLOGY / Social Psychology. ▼2 bisacsh
650 7 ▼a Public relations. ▼2 fast ▼0 (OCoLC)fst01082892
650 7 ▼a Social media. ▼2 fast ▼0 (OCoLC)fst01741098
655 4 ▼a Electronic books.
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1494511
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4831198
938 ▼a EBSCOhost ▼b EBSC ▼n 1494511
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis36602825
938 ▼a YBP Library Services ▼b YANK ▼n 13907793
990 ▼a 관리자
994 ▼a 92 ▼b KRKUC