| LDR | | 05741cmm u22006738i 4500 |
| 001 | | 000000311385 |
| 003 | | OCoLC |
| 005 | | 20230525142108 |
| 006 | | m o d |
| 007 | | cr ||||||||||| |
| 008 | | 161121s2017 enk ob 001 0 eng |
| 010 | |
▼a 2016053861 |
| 019 | |
▼a 969355623 |
| 020 | |
▼a 9780749479664
▼q (electronic bk.) |
| 020 | |
▼a 0749479663
▼q (electronic bk.) |
| 020 | |
▼z 9780749479657
▼q (alk. paper) |
| 035 | |
▼a (OCoLC)964065965
▼z (OCoLC)969355623 |
| 037 | |
▼a CL0500000820
▼b Safari Books Online |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼e pn
▼c DLC
▼d OCLCO
▼d N$T
▼d IDEBK
▼d EBLCP
▼d OCLCF
▼d UMI
▼d YDX
▼d OCLCQ
▼d COO
▼d UAB
▼d K6U
▼d OCLCQ
▼d VLB
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 10 |
▼a HD30.2 |
| 072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 042000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 085000
▼2 bisacsh |
| 082 | 00 |
▼a 658.4/038
▼2 23 |
| 100 | 1 |
▼a Rowles, Daniel,
▼e author. |
| 245 | 10 |
▼a Building digital culture :
▼b a practical guide to successful digital transformation /
▼c Daniel Rowles and Thomas Brown. |
| 263 | |
▼a 1701 |
| 264 | 1 |
▼a London ;
▼a New York :
▼b Kogan Page,
▼c 2017. |
| 300 | |
▼a 1 online resource |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b n
▼2 rdamedia |
| 338 | |
▼a online resource
▼b nc
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a About the Authors; Contributors to this book; Foreword; Acknowledgements; Introduction; Part one Why you need a digital culture; 01 The increasing pace of change; Disruption; Death by a thousand cuts; Digital transformation; Beyond capability; 02 The technology catalyst; Enter Moore's Law; Exponential growth in perspective; Technology as an enabler; The near future; Technology changing society; Double-edged sword; Frictionless technology; The distant future; A guaranteed future prediction; 03 New channels, tools and business models. |
| 505 | 8 |
▼a Business to business and technology innovationNew channels; New tools; New business models; Beyond Uber; Free is always cheaper; 04 Why organizations really fail at digital; Changing external landscape; Changing internal landscape; Broad skillsets; Conclusions; Part two Plotting your digital journey; 05 What a digital transformation looks like; What does a digital transformation involve?; Lessons learned; 06 Your digital culture audit; Your digital audit scores; 07 Understanding your stakeholders; Mapping your stakeholders; 08 Your strategic approach; Choosing a path; No silver bullet. |
| 505 | 8 |
▼a Part three The Digital Culture Framework09 Definition and vision; Listening first; Connecting potential and priority; Three types of transformation; What sort of change is right for you?; Articulating your vision; 10 Leadership; The role of the CEO; The reality of trade-offs; Aligning objectives; (Non-fiction) Storytelling; 11 Agility; The need for speed; Overcoming the barriers; Decision rights; Failing fast; Agile methodology, reapplied; 12 Environment; Culture and environment; Digital technology and the workplace; Competing for digital talent; Beware the cool kids in the corner. |
| 505 | 8 |
▼a 13 Skills and talentResistance to change; Learning techniques; T-shaped people; The digital skills gap; Digital marketing training and jobs; Global digital marketing skills shortage; The dogma of recruitment; Training and learning techniques; Classroom-based digital marketing training; Digital marketing qualifications; Conclusions; 14 Strategic positioning; Bridging the gap; Strategic positioning in practice; Business-to-business service; Consumer Packaged Goods; Complex consumer product; Charity funding; Beyond communications; Content marketing and the user journey; Traditional sales funnel. |
| 505 | 8 |
▼a See, Think, Do, CareContent mapping; Authenticity; 15 Translation and communication; Speaking the right language; Identify the blockers; Lather, rinse, repeat; The network effect; It's a two-way street; The medium, not just the message; 16 Technology; Why technology matters; Getting the fundamentals in place; Single customer view; The painful truth about integration; Next step: Marketing automation; Why technology is a challenge; Creating an effective digital culture for technology; Conclusions; 17 Process and governance; Where we need processes; Avoiding 'bottom of the drawer' syndrome. |
| 520 | |
▼a Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptivity and productivity. |
| 588 | 0 |
▼a Print version record and CIP data provided by publisher; resource not viewed. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Information technology
▼x Management. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Organizational Behavior.
▼2 bisacsh |
| 650 | 7 |
▼a Information technology
▼x Management.
▼2 fast
▼0 (OCoLC)fst00973112 |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Brown, Thomas,
▼d 1982-,
▼e author. |
| 776 | 08 |
▼i Print version:
▼a Rowles, Daniel.
▼t Building digital culture.
▼d London ; New York : Kogan Page, 2017
▼z 9780749479657
▼w (DLC) 2016043218 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1444688 |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis34802714 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL4773649 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1444688 |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis34802714 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 13314938 |
| 990 | |
▼a 관리자 |