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008161121s2017 enk ob 001 0 eng
010 ▼a 2016053861
019 ▼a 969355623
020 ▼a 9780749479664 ▼q (electronic bk.)
020 ▼a 0749479663 ▼q (electronic bk.)
020 ▼z 9780749479657 ▼q (alk. paper)
035 ▼a (OCoLC)964065965 ▼z (OCoLC)969355623
037 ▼a CL0500000820 ▼b Safari Books Online
040 ▼a DLC ▼b eng ▼e rda ▼e pn ▼c DLC ▼d OCLCO ▼d N$T ▼d IDEBK ▼d EBLCP ▼d OCLCF ▼d UMI ▼d YDX ▼d OCLCQ ▼d COO ▼d UAB ▼d K6U ▼d OCLCQ ▼d VLB ▼d 248032
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08200 ▼a 658.4/038 ▼2 23
1001 ▼a Rowles, Daniel, ▼e author.
24510 ▼a Building digital culture : ▼b a practical guide to successful digital transformation / ▼c Daniel Rowles and Thomas Brown.
263 ▼a 1701
264 1 ▼a London ; ▼a New York : ▼b Kogan Page, ▼c 2017.
300 ▼a 1 online resource
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b n ▼2 rdamedia
338 ▼a online resource ▼b nc ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a About the Authors; Contributors to this book; Foreword; Acknowledgements; Introduction; Part one Why you need a digital culture; 01 The increasing pace of change; Disruption; Death by a thousand cuts; Digital transformation; Beyond capability; 02 The technology catalyst; Enter Moore's Law; Exponential growth in perspective; Technology as an enabler; The near future; Technology changing society; Double-edged sword; Frictionless technology; The distant future; A guaranteed future prediction; 03 New channels, tools and business models.
5058 ▼a Business to business and technology innovationNew channels; New tools; New business models; Beyond Uber; Free is always cheaper; 04 Why organizations really fail at digital; Changing external landscape; Changing internal landscape; Broad skillsets; Conclusions; Part two Plotting your digital journey; 05 What a digital transformation looks like; What does a digital transformation involve?; Lessons learned; 06 Your digital culture audit; Your digital audit scores; 07 Understanding your stakeholders; Mapping your stakeholders; 08 Your strategic approach; Choosing a path; No silver bullet.
5058 ▼a Part three The Digital Culture Framework09 Definition and vision; Listening first; Connecting potential and priority; Three types of transformation; What sort of change is right for you?; Articulating your vision; 10 Leadership; The role of the CEO; The reality of trade-offs; Aligning objectives; (Non-fiction) Storytelling; 11 Agility; The need for speed; Overcoming the barriers; Decision rights; Failing fast; Agile methodology, reapplied; 12 Environment; Culture and environment; Digital technology and the workplace; Competing for digital talent; Beware the cool kids in the corner.
5058 ▼a 13 Skills and talentResistance to change; Learning techniques; T-shaped people; The digital skills gap; Digital marketing training and jobs; Global digital marketing skills shortage; The dogma of recruitment; Training and learning techniques; Classroom-based digital marketing training; Digital marketing qualifications; Conclusions; 14 Strategic positioning; Bridging the gap; Strategic positioning in practice; Business-to-business service; Consumer Packaged Goods; Complex consumer product; Charity funding; Beyond communications; Content marketing and the user journey; Traditional sales funnel.
5058 ▼a See, Think, Do, CareContent mapping; Authenticity; 15 Translation and communication; Speaking the right language; Identify the blockers; Lather, rinse, repeat; The network effect; It's a two-way street; The medium, not just the message; 16 Technology; Why technology matters; Getting the fundamentals in place; Single customer view; The painful truth about integration; Next step: Marketing automation; Why technology is a challenge; Creating an effective digital culture for technology; Conclusions; 17 Process and governance; Where we need processes; Avoiding 'bottom of the drawer' syndrome.
520 ▼a Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptivity and productivity.
5880 ▼a Print version record and CIP data provided by publisher; resource not viewed.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Information technology ▼x Management.
650 7 ▼a BUSINESS & ECONOMICS ▼x Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Organizational Behavior. ▼2 bisacsh
650 7 ▼a Information technology ▼x Management. ▼2 fast ▼0 (OCoLC)fst00973112
655 4 ▼a Electronic books.
7001 ▼a Brown, Thomas, ▼d 1982-, ▼e author.
77608 ▼i Print version: ▼a Rowles, Daniel. ▼t Building digital culture. ▼d London ; New York : Kogan Page, 2017 ▼z 9780749479657 ▼w (DLC) 2016043218
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1444688
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis34802714
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4773649
938 ▼a EBSCOhost ▼b EBSC ▼n 1444688
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis34802714
938 ▼a YBP Library Services ▼b YANK ▼n 13314938
990 ▼a 관리자