| LDR | | 05612cmm u22008058i 4500 |
| 001 | | 000000310460 |
| 003 | | OCoLC |
| 005 | | 20230525140153 |
| 006 | | m o d |
| 007 | | cr ||||||||||| |
| 008 | | 170109s2017 nyu ob 001 0 eng |
| 010 | |
▼a 2017000734 |
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▼a 978667960
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| 020 | |
▼a 9780814434703
▼q (electronic bk.) |
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▼a 0814434703
▼q (electronic bk.) |
| 020 | |
▼z 9780814434697
▼q (hardcover) |
| 020 | |
▼z 081443469X |
| 035 | |
▼a (OCoLC)968151917
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▼a CL0500000844
▼b Safari Books Online |
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▼a 12B965C9-E1B1-4B8F-89C4-37F1CCD406D2
▼b OverDrive, Inc.
▼n http://www.overdrive.com |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼e pn
▼c DLC
▼d OCLCO
▼d OCLCF
▼d OCLCQ
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▼a 658.8/3
▼2 23 |
| 100 | 1 |
▼a Gronbach, Kenneth W.,
▼e author. |
| 245 | 10 |
▼a Upside :
▼b profiting from the profound demographic shifts ahead /
▼c by Kenneth W. Gronbach, with M.J. Moye. |
| 263 | |
▼a 1704 |
| 264 | 1 |
▼a New York, NY :
▼b AMACOM,
▼c [2017] |
| 300 | |
▼a 1 online resource |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b n
▼2 rdamedia |
| 338 | |
▼a online resource
▼b nc
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Cover; Contents; Foreword; Introduction; PARTONE: THE DEMAND SIDE OF THE EQUATION: Generations and Regions; 1 Counting People-What a Concept!; 2 The People Are Demanding; 3 The Ever-So-Important Delineation of the Generations; 4 Who Are These People?; 5 On the Way Out with the G.I. Generation; 6 The Still Quiet Silent Generation; 7 Those Transformative Baby Boomers; 8 The Unfairly Maligned Generation X; 9 Coming of Age with Generation Y; 10 The As-Yet-to-Be-Defined Generation Z; 11 Now That You Know Who These People Are, and How Many, Where Are They? |
| 505 | 8 |
▼a 12 The Northeast Beholden to International Immigration13 The South Has Indeed Risen Again; 14 Doldrums in the Midwest; 15 Is the West the Best?; PARTTWO: THE SUPPLY SIDE OF THE EQUATION: The Impact of Demographics; 16 Put All These People Together and Stir the Pot; 17 Death Comes Knocking for Us All; 18 Kicking Back During the Golden Years; 19 Boomers Driving the Future of Healthcare; 20 Where House Now?; 21 Planes, Trains, and Automobiles ... Not to Mention Boats; 22 Technology-A Language Best Spoken by the Young?; 23 Retail and Marketing-When and How to Sell What to Whom. |
| 505 | 8 |
▼a 24 Manufacturing-Coming Home to Roost?25 Out with the Old, In with the New-Labor Force Dynamics; PARTTHREE: THE REST OF THE WORLD (ROW); 26 It's a Mighty Big World Out There; 27 Economic Dynamo-North America; 28 The Old Country-Europe; 29 More Than Half the World-Asia; 30 Cradle of Civilization-Africa; 31 Latin America Flavors and Down Under; Sources; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Sample pages from Age Curve by Kenneth w. Gronbach; About Amacom. |
| 520 | |
▼a Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. |
| 588 | 0 |
▼a Print version record and CIP data provided by publisher; resource not viewed. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Target marketing
▼z United States. |
| 650 | 0 |
▼a Consumers
▼z United States. |
| 650 | 0 |
▼a Marketing research
▼z United States. |
| 650 | 0 |
▼a Demography
▼z United States. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Organizational Behavior.
▼2 bisacsh |
| 650 | 7 |
▼a Consumers.
▼2 fast
▼0 (OCoLC)fst00876410 |
| 650 | 7 |
▼a Demography.
▼2 fast
▼0 (OCoLC)fst00890158 |
| 650 | 7 |
▼a Marketing research.
▼2 fast
▼0 (OCoLC)fst01010284 |
| 650 | 7 |
▼a Population.
▼2 fast
▼0 (OCoLC)fst01071476 |
| 650 | 7 |
▼a Target marketing.
▼2 fast
▼0 (OCoLC)fst01143138 |
| 651 | 0 |
▼a United States
▼x Population. |
| 651 | 7 |
▼a United States.
▼2 fast
▼0 (OCoLC)fst01204155 |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Moye, M. J.,
▼e author. |
| 776 | 08 |
▼i Print version:
▼a Gronbach, Kenneth W.
▼t Upside.
▼d New York, NY : AMACOM, [2017]
▼z 9780814434697
▼w (DLC) 2016044183 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1449579 |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis37817341 |
| 938 | |
▼a Gale Cengage Learning
▼b GVRL
▼n GVRL04RL |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL4779608 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1449579 |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis37817341 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 13779054 |
| 990 | |
▼a 관리자 |