| LDR | | 05580cmm u22006258i 4500 |
| 001 | | 000000310218 |
| 003 | | OCoLC |
| 005 | | 20230525135638 |
| 006 | | m o d |
| 007 | | cr ||||||||||| |
| 008 | | 161021t20172017mdu ob 001 0 eng |
| 010 | |
▼a 2016048686 |
| 019 | |
▼a 973115871
▼a 973301656
▼a 973371065
▼a 973541815
▼a 973767418
▼a 973795755 |
| 020 | |
▼a 9781442244894
▼q (electronic bk.) |
| 020 | |
▼a 1442244895
▼q (electronic bk.) |
| 020 | |
▼z 9781442244887 (cloth : alk. paper) |
| 020 | |
▼z 1442244887 |
| 035 | |
▼a (OCoLC)961098759
▼z (OCoLC)973115871
▼z (OCoLC)973301656
▼z (OCoLC)973371065
▼z (OCoLC)973541815
▼z (OCoLC)973767418
▼z (OCoLC)973795755 |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d OCLCO
▼d OCLCF
▼d N$T
▼d IDEBK
▼d EBLCP
▼d YDX
▼d CUS
▼d OCLCQ
▼d 248032 |
| 042 | |
▼a pcc |
| 043 | |
▼a n-us--- |
| 049 | |
▼a MAIN |
| 050 | 10 |
▼a KF1614 |
| 072 | 7 |
▼a LAW
▼x 068000
▼2 bisacsh |
| 082 | 00 |
▼a 343.7308/2
▼2 23 |
| 100 | 1 |
▼a Fueroghne, Dean Keith,
▼e author. |
| 245 | 10 |
▼a Law and advertising :
▼b a guide to current legal issues /
▼c Dean K. Fueroghne. |
| 250 | |
▼a Fourth edition. |
| 263 | |
▼a 1703 |
| 264 | 1 |
▼a Lanham, Maryland :
▼b Rowman & Littlefield,
▼c 2017. |
| 264 | 4 |
▼c 짤2017 |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b n
▼2 rdamedia |
| 338 | |
▼a online resource
▼b nc
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Cover; Half-title; Title; Foreword; Preface; 1 An Overview of Advertising Regulation; The Earliest Advertising Regulation; The Postal Fraud Laws; Presidential Portraits and Home Remedies; The Advertising Landscape; What Constitutes Advertising?; Who Regulates Advertising?; Ethics and Advertising; The Creation of the Federal Trade Commission; The Long Arm of the FTC; Disclosure of Information; Unfairness Violations; Crime and Punishment: Deceptive Advertising; Comparative Advertising; Advertising Industry Self-Regulation; Forum to Challenge Deceptive Marketing; Media Regulation |
| 505 | 8 |
▼a David versus Goliath: Consumer ActionAdvertising's Role in Products Liability; Other Areas of Law that Affect Advertising; Commercial Speech under the First Amendment; Determining Commercial or Noncommercial Speech under the First Amendment; The First Amendment Public Forum, and Prior Restraint Issues; The First Amendment and Advancing Government Interests; The Narrowing Bridge between Advertising and Editorial Content; Part I The General Landscape of Laws Relating to Advertising; 2 The Federal Trade Commission's Role in Advertising Regulation; The Federal Trade Commission |
| 505 | 8 |
▼a The Reasoning behind the FTC Act and the Wheeler-Lea AmendmentsThe FTC's Regulation of Advertising; Deceptiveness of an Advertisement; The Materiality Requirement; The Evolution of the "Reasonable Man" Standard; The Ignorant Man Standard; Moving Back to the Reasonable Man Standard; Reasonable Basis Rule; Susceptibility of the Audience; Ads Directed at a Specific Audience; The Issue of Net Impression; Distortion of Facts; The Use of Visual Distortion; Unfairness Policy of the FTC; FTC Statement of Policy on the Scope of the Consumer Unfairness Jurisdiction; FTC Act Amendments of 1994 |
| 505 | 8 |
▼a Definition of Unfair Act or PracticeRulemaking Based on Unfairness; Restricting Nondeceptive Truthful Advertising; The Issue of Puffery; Legal Interpretation of Puffery; 3 Specific Forms of Concern under the Federal Trade Commission Act; Untruth and Deception; Fantasy Claims; Literally False Advertising; A Thin Case; An Itchy Treatment; A Case to Clean the Air; Somebody Stop Me; Using Qualifying Language to Overcome Deception; Visibility of a Qualifying Statement; Prior Knowledge of a False Statement; Claims of Uniqueness; Performance Claims; Substantiation of Performance Claims |
| 505 | 8 |
▼a Requirements of SubstantiationDeception by Implication or Inference; Innuendo that Creates Deception; Implication that Creates Deception; The Personal Computer Guarantee; Use of Technical Language and Vagueness; Use of a Foreign Language; Deception by Implying a Technical Term; Deception through Technical Language; The Dream Vacation; Deceptive Truth; Rules for Specific Product and Service Advertising; FTC Industry Guidelines; Advertising Price Issues; The Use of the Word "Free"; Comparative Pricing and "Sale" Terminology; Advertising Manufacturer's Suggested Retail or List Prices |
| 520 | |
▼a In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. |
| 588 | |
▼a Description based on print version record and CIP data provided by publisher; resource not viewed. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Advertising laws
▼z United States. |
| 650 | 7 |
▼a Advertising laws.
▼2 fast
▼0 (OCoLC)fst00797864 |
| 650 | 7 |
▼a LAW / Military
▼2 bisacsh |
| 651 | 7 |
▼a United States.
▼2 fast
▼0 (OCoLC)fst01204155 |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Fueroghne, Dean Keith.
▼t Law & advertising.
▼b Fourth edition.
▼d Lanham, Maryland : Rowman & Littlefield, [2017]
▼z 9781442244887
▼w (DLC) 2016048444
▼w (OCoLC)961034974 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1469017 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL4805243 |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis36753239 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1469017 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 13506691 |
| 990 | |
▼a 관리자 |