| LDR | | 03585cmm u22005658i 4500 |
| 001 | | 000000310156 |
| 003 | | OCoLC |
| 005 | | 20230525135517 |
| 006 | | m o d |
| 007 | | cr ||||||||||| |
| 008 | | 160929s2017 nyu ob 000 0 eng |
| 010 | |
▼a 2016045158 |
| 019 | |
▼a 966183780
▼a 966563009
▼a 966882741
▼a 967094455
▼a 967108045
▼a 968130152 |
| 020 | |
▼a 9780814437889
▼q (electronic bk.) |
| 020 | |
▼a 0814437885
▼q (electronic bk.) |
| 020 | |
▼z 9780814437872
▼q (hardcover) |
| 020 | |
▼z 0814437877
▼q (hardcover) |
| 035 | |
▼a (OCoLC)959667455
▼z (OCoLC)966183780
▼z (OCoLC)966563009
▼z (OCoLC)966882741
▼z (OCoLC)967094455
▼z (OCoLC)967108045
▼z (OCoLC)968130152 |
| 037 | |
▼a CL0500000814
▼b Safari Books Online |
| 037 | |
▼a 71CD4842-6572-4FDB-A2C0-CCC32E2F6316
▼b OverDrive, Inc.
▼n http://www.overdrive.com |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼e pn
▼c DLC
▼d OCLCO
▼d OCLCF
▼d N$T
▼d IDEBK
▼d YDX
▼d EBLCP
▼d MERUC
▼d IDB
▼d UMI
▼d TEFOD
▼d UAB
▼d K6U
▼d COO
▼d OCLCQ
▼d GGVRL
▼d MNW
▼d OCLCQ
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 10 |
▼a HD59 |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 00 |
▼a 659.2
▼2 23 |
| 100 | 1 |
▼a Salzman, Marian L.,
▼e author. |
| 245 | 10 |
▼a Agile PR :
▼b expert messaging in a hyper-connected, always-on world /
▼c Marian Salzman and the Team at Havas PR. |
| 263 | |
▼a 1701 |
| 264 | 1 |
▼a New York, NY :
▼b AMACOM Books,
▼c 2017. |
| 300 | |
▼a 1 online resource |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b n
▼2 rdamedia |
| 338 | |
▼a online resource
▼b nc
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references. |
| 505 | 0 |
▼a PR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news: artful persuasion -- Blow up the Internet -- Massaging the message -- Power to the people: giving your brand a personality -- Cause is the new celebrity: doing good to do well -- Going global -- Go big and stay home: global versus hyperlocal -- The new relations in public relations -- The rules of regulation -- Keep calm and manage on: crisis management -- Measurement: as simple as three letters? -- Trendspotting: forecasting the future -- The future of public relations: new definitions. |
| 520 | |
▼a Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers Master the art of storytelling Break through Web clutter Create branded hashtags that get shared Bump clients to the top of online searches Gain exposure at SXSW, TED, and other ke. |
| 588 | 0 |
▼a Print version record and CIP data provided by publisher; resource not viewed. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Public relations. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Advertising & Promotion.
▼2 bisacsh |
| 650 | 7 |
▼a Public relations.
▼2 fast
▼0 (OCoLC)fst01082892 |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Salzman, Marian, 1959-
▼t Agile PR.
▼d New York, NY : AMACOM Books, 2017
▼z 9780814437872
▼w (DLC) 2016031080 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1280616 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL4575386 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1280616 |
| 938 | |
▼a Gale Cengage Learning
▼b GVRL
▼n GVRL04RT |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis36489734 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 13297025 |
| 990 | |
▼a 관리자 |