MARC보기
LDR03543cmm u2200685Ii 4500
001000000308863
003OCoLC
00520230525120216
006m o d
007cr cnu---unuuu
008160816s2016 onc ob 001 0 eng d
019 ▼a 957021171 ▼a 957185241 ▼a 957302528 ▼a 958350373 ▼a 958448508
020 ▼a 9781442624771 ▼q (electronic bk.)
020 ▼a 1442624779 ▼q (electronic bk.)
020 ▼z 9781442637177
020 ▼z 144263717X
035 ▼a (OCoLC)956737816 ▼z (OCoLC)957021171 ▼z (OCoLC)957185241 ▼z (OCoLC)957302528 ▼z (OCoLC)958350373 ▼z (OCoLC)958448508
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d N$T ▼d YDX ▼d OCLCF ▼d EBLCP ▼d NRC ▼d CELBN ▼d 248032
043 ▼a n-us---
049 ▼a MAIN
050 4 ▼a HF5415
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.8/700973 ▼2 23
1001 ▼a Murray, Kyle B. ▼q (Kyle Bayne), ▼d 1973-, ▼e author.
24514 ▼a The American retail value proposition : ▼b crafting unique experiences at compelling prices / ▼c Kyle B. Murray.
264 1 ▼a Toronto : ▼b University of Toronto Press, ▼c [2016]
264 4 ▼c 짤2016
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing
5058 ▼a 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index
520 ▼a Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
5880 ▼a Description based on online resource; title from PDF title page (EBSCO, viewed August 17, 2016).
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Marketing ▼z United States.
650 0 ▼a Retail trade ▼z United States.
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior ▼2 bisacsh
650 7 ▼a Marketing. ▼2 fast ▼0 (OCoLC)fst01010167
650 7 ▼a Retail trade. ▼2 fast ▼0 (OCoLC)fst01096067
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management.
650 7 ▼a BUSINESS & ECONOMICS / Management.
650 7 ▼a BUSINESS & ECONOMICS / Management Science.
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior.
651 7 ▼a United States. ▼2 fast ▼0 (OCoLC)fst01204155
655 4 ▼a Electronic books.
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1336714
938 ▼a Canadian Electronic Library ▼b CELB ▼n 451778
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4669842
938 ▼a EBSCOhost ▼b EBSC ▼n 1336714
938 ▼a YBP Library Services ▼b YANK ▼n 13123067
990 ▼a 관리자
994 ▼a 92 ▼b KRKUC