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008160303s2016 nyu ob 001 0 eng d
019 ▼a 961202952 ▼a 964931029
020 ▼a 9781472518491 ▼q electronic bk.
020 ▼a 1472518497 ▼q electronic bk.
020 ▼z 9780857855213
020 ▼z 0857855212
020 ▼z 9780857857620
020 ▼z 0857857622
035 ▼a (OCoLC)942754524 ▼z (OCoLC)961202952 ▼z (OCoLC)964931029
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d YDXCP ▼d 248032
043 ▼a n-us---
049 ▼a MAIN
050 4 ▼a NK1510 ▼b .H675 2016eb
072 7 ▼a ART ▼x 013000 ▼2 bisacsh
072 7 ▼a CRA ▼x 047000 ▼2 bisacsh
08204 ▼a 745.40973 ▼2 23
084 ▼a DES008000 ▼a DES011000 ▼2 bisacsh
1001 ▼a Houze, Rebecca, ▼e author.
24510 ▼a New mythologies in design and culture : ▼b reading signs and symbols in the visual landscape / ▼c by Rebecca Houze.
264 1 ▼a New York : ▼b Bloomsbury Academic, ▼c 2016.
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5058 ▼a Machine generated contents note: -- Acknowledgements -- List of Figures -- Introduction -- 1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. One State Two State, Red State Blue State -- 7. DS -- 8. Sports and Leisure -- 9. The Grid -- Conclusion -- Index.
520 ▼a "Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"-- ▼c Provided by publisher.
5880 ▼a Print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Communication in design ▼z United States.
650 0 ▼a Design ▼x Social aspects ▼z United States.
650 0 ▼a Signs and symbols ▼z United States.
650 7 ▼a DESIGN ▼x History & Criticism. ▼2 bisacsh
650 7 ▼a DESIGN ▼x Product. ▼2 bisacsh
650 7 ▼a Communication in design. ▼2 fast ▼0 (OCoLC)fst00870127
650 7 ▼a Design ▼x Social aspects. ▼2 fast ▼0 (OCoLC)fst00891292
650 7 ▼a Signs and symbols. ▼2 fast ▼0 (OCoLC)fst01118355
650 7 ▼a ART / Folk & Outsider Art ▼2 bisacsh
650 7 ▼a CRAFTS & HOBBIES / Folkcrafts ▼2 bisacsh
651 7 ▼a United States. ▼2 fast ▼0 (OCoLC)fst01204155
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Houze, Rebecca, author. ▼t New mythologies in design and culture ▼z 9780857855213 ▼w (DLC) 2015031688 ▼w (OCoLC)919068270
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1194121
938 ▼a EBSCOhost ▼b EBSC ▼n 1194121
938 ▼a YBP Library Services ▼b YANK ▼n 12872607
938 ▼a YBP Library Services ▼b YANK ▼n 12882790
990 ▼a 관리자
994 ▼a 92 ▼b KRKUC