| LDR | | 03118cmm u2200553Ii 4500 |
| 001 | | 000000308125 |
| 003 | | OCoLC |
| 005 | | 20230525114347 |
| 006 | | m o d |
| 007 | | cr cnu|||unuuu |
| 008 | | 160209t20162016onca ob 001 0 eng d |
| 020 | |
▼a 9781442669734
▼q electronic bk. |
| 020 | |
▼a 144266973X
▼q electronic bk. |
| 020 | |
▼z 9781442647992 |
| 020 | |
▼z 144264799X |
| 035 | |
▼a (OCoLC)937719420 |
| 040 | |
▼a N$T
▼b eng
▼e rda
▼e pn
▼c N$T
▼d YDXCP
▼d N$T
▼d WAU
▼d BAL
▼d 248032 |
| 043 | |
▼a n-us--- |
| 049 | |
▼a MAIN |
| 050 | 4 |
▼a JK2281
▼b N49 2015eb |
| 072 | 7 |
▼a POL
▼x 008000
▼2 bisacsh |
| 072 | 7 |
▼a POL
▼x 016000
▼2 bisacsh |
| 082 | 04 |
▼a 324.70973
▼2 23 |
| 100 | 1 |
▼a Newman, Bruce I.,
▼e author. |
| 245 | 14 |
▼a The marketing revolution in politics :
▼b what recent U.S. presidential campaigns can teach us about effective marketing /
▼c Bruce I. Newman. |
| 264 | 1 |
▼a Toronto, Ontario :
▼b Rotman-UTP Publishing,
▼c [2016] |
| 264 | 4 |
▼c 짤2016 |
| 300 | |
▼a 1 online resource (xi, 205 pages) :
▼b illustrations |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management. |
| 520 | |
▼a "For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description. |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Political campaigns
▼z United States. |
| 650 | 0 |
▼a Campaign management
▼z United States. |
| 650 | 0 |
▼a Advertising, Political
▼z United States. |
| 650 | 0 |
▼a Communication in politics
▼z United States. |
| 650 | 0 |
▼a Marketing
▼x Political aspects
▼z United States. |
| 650 | 7 |
▼a POLITICAL SCIENCE / Political Process / Elections
▼2 bisacsh |
| 650 | 7 |
▼a POLITICAL SCIENCE / Political Process / General
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Newman, Bruce I.
▼t Marketing revolution in politics.
▼d Toronto, Ontario : Rotman-UTP Publishing, [2016]
▼z 9781442647992
▼w (DLC) 2015463279
▼w (OCoLC)918595763 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1166321 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1166321 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 12840819 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b KRKUC |