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020 ▼a 9780749471385 ▼q electronic bk.
020 ▼a 0749471387 ▼q electronic bk.
020 ▼z 9780749471378
020 ▼z 0749471379
0291 ▼a DEBBG ▼b BV043893030
035 ▼a (OCoLC)936332056
037 ▼a 7E6CA4D9-D54C-4254-9D12-57B1FC4A28A8 ▼b OverDrive, Inc. ▼n http://www.overdrive.com
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d N$T ▼d YDXCP ▼d IDEBK ▼d EBLCP ▼d CDX ▼d TEFOD ▼d OCLCF ▼d LND ▼d COO ▼d D6H ▼d 248032
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08204 ▼a 658.8/27 ▼2 23
084 ▼a BUS063000 ▼a BUS071000 ▼a BUS041000 ▼2 bisacsh
1001 ▼a Everett, Lesley, ▼e author.
24510 ▼a Corporate brand personality : ▼b re-focus your organization's culture to build trust, respect and authenticity / ▼c Lesley Everett.
264 1 ▼a philadelphia : ▼b Kogan Page, ▼c 2016.
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a 1. Dilution of corporate values and loss of trust -- 2. Your brand from all angles -- 3. Employee brand and employer brand -- 4. Leadership 'off-brand' behaviours -- 5. Getting back on-message -- 6. Raising your visibility factor -- 7. Presentational brand
520 ▼a "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values"-- ▼c Provided by publisher.
520 ▼a "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values"-- ▼c Provided by publisher.
5880 ▼a Print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 7 ▼a BUSINESS & ECONOMICS / Strategic Planning. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Leadership. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management. ▼2 bisacsh
650 0 ▼a Branding (Marketing)
650 0 ▼a Social responsibility of business.
650 0 ▼a Corporate culture.
650 0 ▼a Consumer behavior.
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior ▼2 bisacsh
650 7 ▼a Branding (Marketing) ▼2 fast ▼0 (OCoLC)fst01743755
650 7 ▼a Consumer behavior. ▼2 fast ▼0 (OCoLC)fst00876238
650 7 ▼a Corporate culture. ▼2 fast ▼0 (OCoLC)fst00879624
650 7 ▼a Social responsibility of business. ▼2 fast ▼0 (OCoLC)fst01122851
655 4 ▼a Electronic books.
655 0 ▼a Electronic books.
77608 ▼i Print version: ▼a Everett, Lesley, author. ▼t Corporate brand personality ▼z 9780749471378 ▼w (DLC) 2015040425 ▼w (OCoLC)913767826
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1162774
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