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019 ▼a 959330729
020 ▼a 9780749474997 ▼q (electronic bk.)
020 ▼a 0749474998 ▼q (electronic bk.)
020 ▼z 9780749474980
020 ▼z 074947498X
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035 ▼a (OCoLC)933740977 ▼z (OCoLC)959330729
037 ▼a F307D998-EE9F-4BB0-BA12-89A4FDFF6F4D ▼b OverDrive, Inc. ▼n http://www.overdrive.com
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049 ▼a MAIN
050 4 ▼a HF5415 ▼b .B3587 2016
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
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084 ▼a BUS059000 ▼a BUS012000 ▼a STU021000 ▼a BUS043000 ▼a STU015000 ▼2 bisacsh
1001 ▼a Barrow, Colin, ▼e author.
24514 ▼a The 30 day MBA in marketing : ▼b your fast track guide to business success / ▼c Colin Barrow.
2463 ▼a Thirty-day MBA in marketing
250 ▼a Second edition.
264 1 ▼a London ; ▼a Philadelphia : ▼b Kogan Page, ▼c 2016.
300 ▼a 1 online resource (x, 270 pages)
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
520 ▼a "The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law"-- ▼c Provided by publisher.
520 ▼a "The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered"-- ▼c Provided by publisher.
5880 ▼a Print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Marketing ▼x Study and teaching.
650 0 ▼a Marketing ▼x Management.
650 0 ▼a Master of business administration degree.
650 7 ▼a BUSINESS & ECONOMICS / Skills. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Careers / General. ▼2 bisacsh
650 7 ▼a STUDY AIDS / Professional. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Marketing / General. ▼2 bisacsh
650 7 ▼a STUDY AIDS / Graduate School Guides. ▼2 bisacsh
650 7 ▼a Marketing ▼x Management. ▼2 fast ▼0 (OCoLC)fst01010209
650 7 ▼a Marketing ▼x Study and teaching. ▼2 fast ▼0 (OCoLC)fst01010252
650 7 ▼a Master of business administration degree. ▼2 fast ▼0 (OCoLC)fst01011565
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior ▼2 bisacsh
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Barrow, Colin, author. ▼t 30 day MBA in marketing. ▼b Second edition ▼z 9780749474980 ▼w (DLC) 2015034004 ▼w (OCoLC)921141403
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135107
938 ▼a EBSCOhost ▼b EBSC ▼n 1135107
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4309762
938 ▼a YBP Library Services ▼b YANK ▼n 3817993
990 ▼a 관리자
994 ▼a 92 ▼b KRKUC