| LDR | | 02606cmm u2200553Li 4500 |
| 001 | | 000000307200 |
| 003 | | OCoLC |
| 005 | | 20230525112215 |
| 006 | | m o d |
| 007 | | cr cn||||||||| |
| 008 | | 141016t20152015nyua ob 001 0 eng d |
| 019 | |
▼a 895913689 |
| 020 | |
▼a 9780814449011
▼q (electronic bk.) |
| 020 | |
▼a 0814449018
▼q (electronic bk.) |
| 020 | |
▼z 9780814434994 |
| 029 | 1 |
▼a DEBSZ
▼b 456355359 |
| 035 | |
▼a (OCoLC)893677321
▼z (OCoLC)895913689 |
| 037 | |
▼a CL0500000501
▼b Safari Books Online |
| 040 | |
▼a E7B
▼b eng
▼e rda
▼e pn
▼c E7B
▼d OCLCO
▼d N$T
▼d UMI
▼d OCLCQ
▼d OCLCF
▼d AZU
▼d D6H
▼d 248032 |
| 049 | |
▼a MAIN |
| 050 | 4 |
▼a HF6146.I58
▼b .S65 2015eb |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 659.1/11
▼2 23 |
| 100 | 1 |
▼a Smith, Mike,
▼d 1966-,
▼e author. |
| 245 | 10 |
▼a Targeted :
▼b how technology is revolutionizing advertising and the way companies reach consumers /
▼c Mike Smith. |
| 264 | 1 |
▼a New York :
▼b AMACOM,
▼c 2015. |
| 264 | 4 |
▼c 짤2015 |
| 300 | |
▼a 1 online resource (233 pages) :
▼b illustrations |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 500 | |
▼a Includes index. |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies. |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Internet advertising. |
| 650 | 0 |
▼a Internet marketing. |
| 650 | 0 |
▼a Target marketing. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Advertising & Promotion.
▼2 bisacsh |
| 650 | 7 |
▼a Internet advertising.
▼2 fast
▼0 (OCoLC)fst00977220 |
| 650 | 7 |
▼a Internet marketing.
▼2 fast
▼0 (OCoLC)fst00977272 |
| 650 | 7 |
▼a Target marketing.
▼2 fast
▼0 (OCoLC)fst01143138 |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Smith, Mike, 1966-
▼t Targeted : how technology is revolutionizing advertising and the way companies reach consumers.
▼d New York : AMACOM, 짤2015
▼h xiii, 208 pages
▼z 9780814434994 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=795572 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10951582 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 795572 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b KRKUC |