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019 ▼a 898213931 ▼a 962324022
020 ▼a 9781629560137 ▼q (electronic bk.)
020 ▼a 1629560138 ▼q (electronic bk.)
020 ▼a 9781629560144 ▼q (enhanced ebook)
020 ▼a 1629560146
020 ▼a 9781629560144
020 ▼z 9781629560120
020 ▼z 162956012X
0291 ▼a DEBBG ▼b BV042740484
0291 ▼a DEBSZ ▼b 456338136
035 ▼a (OCoLC)891591111 ▼z (OCoLC)898213931 ▼z (OCoLC)962324022
037 ▼a 18A096C1-EE69-421D-A53D-21F360827152 ▼b OverDrive, Inc. ▼n http://www.overdrive.com
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050 4 ▼a HD60 ▼b .O93 2014eb
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1001 ▼a Overman, Steven.
24514 ▼a The conscience economy : ▼b how a mass movement for good is great for business / ▼c Steven Overman.
264 1 ▼a Brookline, MA : ▼b Bibliomotion, ▼c 2014.
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Introduction: good is the new bad -- From conscious to conscience -- The big wake-up call -- The culture of conscience -- The cult of brand belief -- The death of CSR -- The death of marketing -- Collective innovation -- The new accountability -- What you see is what you get.
520 ▼a "A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft." Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""-- ▼c Provided by publisher.
520 ▼a "The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""-- ▼c Provided by publisher.
5880 ▼a Print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Social responsibility of business.
650 0 ▼a Social entrepreneurship.
650 0 ▼a Economic development ▼x Social aspects.
650 7 ▼a BUSINESS & ECONOMICS ▼x Development ▼x Economic Development. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Development ▼x Sustainable Development. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Free Enterprise. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Organizational Behavior. ▼2 bisacsh
650 7 ▼a Economic development ▼x Social aspects. ▼2 fast ▼0 (OCoLC)fst00901865
650 7 ▼a Social entrepreneurship. ▼2 fast ▼0 (OCoLC)fst01739007
650 7 ▼a Social responsibility of business. ▼2 fast ▼0 (OCoLC)fst01122851
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Overman, Steven. ▼t Conscience economy ▼z 9781629560120 ▼w (DLC) 2014023615 ▼w (OCoLC)870288266
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=852104
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