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▼a 844430455 |
| 020 | |
▼a 9780749468866 (electronic bk.) |
| 020 | |
▼a 0749468866 (electronic bk.) |
| 020 | |
▼a 1299616054 (electronic bk.) |
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▼a 9781299616059 (electronic bk.) |
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▼z 9780749468859 |
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▼z 0749468858 |
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▼a (OCoLC)844940981
▼z (OCoLC)844430455 |
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▼d 248032 |
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▼a K4RA |
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▼a HC79.I55
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▼2 bisacsh |
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▼a 303.48/33
▼2 23 |
| 245 | 00 |
▼a Digital state
▼h [electronic resource] :
▼b how the Internet is changing everything /
▼c [edited by] Simon Pont. |
| 260 | |
▼a London :
▼b Kogan Page Limited,
▼c [2013] |
| 300 | |
▼a 1 online resource (pages cm) |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 520 | |
▼a What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the w. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Information technology
▼x Economic aspects. |
| 650 | 0 |
▼a Information technology
▼x Social aspects. |
| 650 | 0 |
▼a Electronic commerce
▼x Social aspects. |
| 650 | 0 |
▼a Internet marketing
▼x Social aspects. |
| 650 | 0 |
▼a Internet
▼x Social aspects. |
| 650 | 7 |
▼a COMPUTERS
▼x Information Technology.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Pont, Simon. |
| 776 | 08 |
▼i Print version:
▼t Digital state.
▼d London : Kogan Page Limited, [2013]
▼z 9780749468859
▼w (DLC) 2013006910
▼w (OCoLC)809028654 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=524962 |
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▼a EBSCOhost
▼b EBSC
▼n 524962 |
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▼a Ingram Digital eBook Collection
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▼n cis25506785 |
| 938 | |
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▼n 10729072 |
| 990 | |
▼a 관리자 |