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020 ▼a 9780749468965 (electronic bk.)
020 ▼a 0749468963 (electronic bk.)
035 ▼a (OCoLC)861082093
040 ▼a EBLCP ▼b eng ▼e pn ▼c EBLCP ▼d HEBIS ▼d IDEBK ▼d CDX ▼d YDXCP ▼d N$T ▼d DEBSZ ▼d OCLCQ ▼d E7B ▼d 248032
049 ▼a K4RA
050 4 ▼a HD30.4 .N477 2013
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 055000 ▼2 bisacsh
072 7 ▼a BUS ▼x 059000 ▼2 bisacsh
08204 ▼a 650.0 ▼b 23
1001 ▼a Ng, Wilson.
24510 ▼a Business Research ▼h [electronic resource] : ▼b Enjoy Creating, Developing and Writing Your Business Project.
260 ▼a London : ▼b Kogan Page, ▼c 2013.
300 ▼a 1 online resource (232 pages)
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
5050 ▼a Cover; Title Page; Copyright; Contents; Introduction; Part One: Planning your project; 01 The nature of business research; What is scholarly literature?; How do I develop a good research question (RQ)?; How may I use scholarly literature in my project?; How may I use theory?; 02 Methodology and methods; What is research methodology?; What has methodology got to do with research methods?; How may I design my research?; How should I use my 'case study'?; What research methods should I use for my project?; Part Two 'Doing' your project; 03 The project proposal; Project proposals.
5050 ▼a Of a project proposalCritical and analytical thinking; Prior planning prevents poor performance; 04 Collecting quantitative data; Finding quantitative data; Secondary data; Primary data; Designing a successful survey; Methods of collecting survey data; Designing your questionnaire; 05 Collecting qualitative data through interviews; Interviewing types and design; Focus groups; Interviewing references and further websites; Chapter appendix: Interview Protocol; 06 Collecting data as an ethnographer; Participant observation; Non-participative observation; 07 Case study research.
5058 ▼a ObjectivesThe case study; Using deductive theory in case studies; Cross-sectional case study design; Longitudinal case study design; Case study tactics adopted for design quality; 08 Collecting data: less common methods; Mixed methods research; Social network analysis; Action research; Delphi method; Participant and non-participant observation; How to use crowdsourcing as a research tool; How to use a repertory grid; 09 Ensuring data saturation; Validity of quantitative data; Reliability of quantitative data; Significance of quantitative data; Part Three: Reporting your findings.
5058 ▼a 10 Analysing quantitative dataMeasures of central tendency; Measures of spread; Some notes on statistical testing; Variables: dependent and independent; 11 Analysing qualitative data; Coding text; Checking; Causal mapping; Software for coding; Part Four: Writing your report; 12 Discussing project findings; Flawed reasoning; 13 Conclusion to your report; How to begin your conclusion; Lessons to be learnt; Recommendations; 14 Reference lists; 15 Writing your abstract; 16 Conclusion; Research question; Knowledge of cutting-edge research and theory; Research tools; Index; Back Cover.
520 ▼a Business Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.
588 ▼a Description based on print version record.
650 0 ▼a Business ▼x Research.
650 0 ▼a Business writing.
650 7 ▼a BUSINESS and ECONOMICS ▼x Business Communication ▼x Meetings & Presentations. ▼2 bisacsh
650 7 ▼a BUSINESS and ECONOMICS ▼x Business Writing. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Reference. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Skills. ▼2 bisacsh
655 4 ▼a Electronic books.
7001 ▼a Coakes, Elayne.
77608 ▼i Print version: ▼a Ng, Wilson. ▼t Business Research : Enjoy Creating, Developing and Writing Your Business Project. ▼d London : Kogan Page, 짤2013 ▼z 9780749468958
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=653155
938 ▼a Coutts Information Services ▼b COUT ▼n 26537909
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL1480854
938 ▼a EBSCOhost ▼b EBSC ▼n 653155
938 ▼a Ingram Digital eBook Collection ▼b IDEB ▼n cis26537909
938 ▼a YBP Library Services ▼b YANK ▼n 11244370
938 ▼a ebrary ▼b EBRY ▼n ebr10784265
990 ▼a 관리자