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019 ▼a 878109240 ▼a 880640762 ▼a 880917338
020 ▼a 9781609949655 (electronic bk.)
020 ▼a 160994965X (electronic bk.)
020 ▼a 9781609949662 (electronic bk.)
020 ▼a 1609949668 (electronic bk.)
020 ▼a 1306688744 (electronic bk.)
020 ▼a 9781306688741 (electronic bk.)
020 ▼z 9781609949648
020 ▼z 1609949641
035 ▼a (OCoLC)878406245 ▼z (OCoLC)878109240 ▼z (OCoLC)880640762 ▼z (OCoLC)880917338
037 ▼a 600125 ▼b MIL
037 ▼a 2DC0E4EB-1B4B-4BA3-9728-8C4360E2C6A1 ▼b OverDrive, Inc. ▼n http://www.overdrive.com
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049 ▼a K4RA
050 4 ▼a HC79.E5 ▼b Z4483 2014eb
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.4/083 ▼2 23
084 ▼a BUS063000 ▼a BUS020000 ▼a BUS094000 ▼2 bisacsh
1001 ▼a Zhexembayeva, Nadya.
24510 ▼a Overfished ocean strategy : ▼b powering up innovation for a resource-deprived world / ▼c Nadya Zhexembayeva.
264 1 ▼a San Francisco : ▼b Berrett-Koehler Publishers, ▼c 2014.
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
4901 ▼a A BK business book
504 ▼a Includes bibliographical references and index.
5050 ▼a Cover; Contents; Warm Greetings!; CHAPTER 1 Where Are the Fish? The New Competitive Reality; CHAPTER 2 Overfished Ocean Strategy: Five Principles That Make It Work; CHAPTER 3 Principle One: Line to Circle; CHAPTER 4 Principle Two: Vertical to Horizontal; CHAPTER 5 Principle Three: Growth to Growth; CHAPTER 6 Principle Four: Plan to Model; CHAPTER 7 Principle Five: Department to Mind-Set; CHAPTER 8 The Death of Green, or Is Your Marriage Sustainable?; CHAPTER 9 As a Means of Conclusion: What Should Business Do?; My Big Thanks; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S.
5058 ▼a TU; V; W; Z; About the Author.
506 ▼a Due to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff.
520 ▼a " We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash. A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity--the overfished ocean--is the reality virtually every company is swimming in. Those managers who deeply understand and master this shift will be able to turn the new reality into disruptive innovation and remarkable competitive advantage. Overfished Ocean Strategy offers five essential principles for developing products and services for this new reality. A business owner herself, Nadya Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean. Unlike less-farsighted companies, they are not making "green" products as a sideline for a niche market but rather have made dealing with resource scarcity the central, driving force of their entire strategy. As these innovators ride ahead of the wave, new products, new business models, new markets, and new profits follow. You can join them, or you can be left standing on the shore"-- ▼c Provided by publisher.
520 ▼a "Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"-- ▼c Provided by publisher.
588 ▼a Description based on print version record.
650 7 ▼a BUSINESS & ECONOMICS / Strategic Planning. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Development / Business Development. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Green Business. ▼2 bisacsh
650 0 ▼a Sustainable development.
650 0 ▼a Recycling (Waste, etc.)
650 0 ▼a Scarcity.
650 0 ▼a Green marketing.
650 0 ▼a Natural resources ▼x Management.
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior. ▼2 bisacsh
650 4 ▼a Business and economics -- Strategic Planning.
650 4 ▼a Green marketing.
650 4 ▼a Natural resources -- Management.
650 4 ▼a Sustainable development.
655 4 ▼a Electronic books.
655 0 ▼a Electronic books.
77608 ▼i Print version: ▼a Zhexembayeva, Nadya. ▼t Overfished ocean strategy ▼z 9781609949648 ▼w (DLC) 2014009525 ▼w (OCoLC)858900738
830 0 ▼a BK business book.
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667097
938 ▼a EBSCOhost ▼b EBSC ▼n 667097
938 ▼a Ingram Digital eBook Collection ▼b IDEB ▼n cis28227560
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL1565984
938 ▼a ebrary ▼b EBRY ▼n ebr10865342
938 ▼a YBP Library Services ▼b YANK ▼n 11784811
990 ▼a 관리자