| LDR | | 02253cmm uu200553Ia 4500 |
| 001 | | 000000305448 |
| 005 | | 20230525100712 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 131129s2013 xx obf 001 0 eng d |
| 019 | |
▼a 869833423 |
| 020 | |
▼a 9780749470760 (electronic bk.) |
| 020 | |
▼a 0749470763 (electronic bk.) |
| 020 | |
▼a 1306153956 (electronic bk.) |
| 020 | |
▼a 9781306153959 (electronic bk.) |
| 020 | |
▼z 9780749470753 |
| 035 | |
▼a (OCoLC)864383417
▼z (OCoLC)869833423 |
| 037 | |
▼a CL0500000375
▼b Safari Books Online |
| 040 | |
▼a IDEBK
▼b eng
▼e pn
▼c IDEBK
▼d N$T
▼d E7B
▼d UMI
▼d OCLCQ
▼d GGVRL
▼d CDX
▼d OCLCO
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415 |
| 072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 042000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 085000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8
▼2 23 |
| 100 | 1 |
▼a Wilson, Tony. |
| 245 | 10 |
▼a Cambridge marketing handbook
▼h [electronic resource] :
▼b products /
▼c Tony Wilson. |
| 264 | 1 |
▼a London :
▼b KoganPage,
▼c 2013. |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Part 1. Ingredients -- part 2. Time-line. |
| 520 | |
▼a This handbook guides the reader through the concepts and practice of product marketing, following the process from early research through the product's launch and lifecycle. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Marketing
▼v Handbooks, manuals, etc. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Organizational Behavior.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667409 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10810954 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 667409 |
| 938 | |
▼a Ingram Digital eBook Collection
▼b IDEB
▼n cis26803748 |
| 938 | |
▼a Cengage Learning
▼b GVRL
▼n GVRL6URP |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 26803748 |
| 990 | |
▼a 관리자 |