LDR | | 02760cmm uu200577Ki 4500 |
001 | | 000000305447 |
005 | | 20230525100711 |
006 | | m o d |
007 | | cr cnu---unuuu |
008 | | 131212s2013 enk ob 001 0 eng d |
019 | |
▼a 864383092
▼a 869833424 |
020 | |
▼a 9780749470784 (electronic bk.) |
020 | |
▼a 074947078X (electronic bk.) |
020 | |
▼a 1306153999 (ebk) |
020 | |
▼a 9781306153997 (ebk) |
020 | |
▼z 9780749470777 |
020 | |
▼z 0749470771 |
035 | |
▼a (OCoLC)865082622
▼z (OCoLC)864383092
▼z (OCoLC)869833424 |
037 | |
▼a 546650
▼b MIL |
040 | |
▼a N$T
▼b eng
▼e rda
▼e pn
▼c N$T
▼d IDEBK
▼d E7B
▼d UMI
▼d OCLCQ
▼d GGVRL
▼d CDX
▼d 248032 |
049 | |
▼a K4RA |
050 | 4 |
▼a HD9980.65 |
072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
072 | 7 |
▼a BUS
▼x 042000
▼2 bisacsh |
072 | 7 |
▼a BUS
▼x 085000
▼2 bisacsh |
082 | 04 |
▼a 658.8
▼2 23 |
100 | 1 |
▼a Hatcher, Andrew,
▼e author. |
245 | 10 |
▼a Cambridge marketing handbook :
▼b Services /
▼c Andrew Hatcher. |
264 | 1 |
▼a London :
▼b KoganPage,
▼c 2013. |
300 | |
▼a 1 online resource. |
336 | |
▼a text
▼b txt
▼2 rdacontent |
337 | |
▼a computer
▼b c
▼2 rdamedia |
338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
504 | |
▼a Includes bibliographical references and index. |
505 | 0 |
▼a Chapter 1. Immaterial products services marketing in the age of awareness -- chapter 2. Defining the servicescape -- chapter 3. Understanding customers and their behaviour -- chapter 4. Customer expectations and perceptions -- chapter 5. Customer relationships -- chapter 6. Standards and quality -- chapter 7. People power -- chapter 8. Physical evidence -- chapter 9. Powerful processes -- chapter 10. Keeping the promise. |
520 | |
▼a This handbook offers perspective on the world of services marketing, examining the transition from the information age to the Age of Awareness and what this means for the marketing of services. |
588 | |
▼a Description based on print version record. |
650 | 0 |
▼a Service industries
▼x Marketing. |
650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Industrial Management.
▼2 bisacsh |
650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management.
▼2 bisacsh |
650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management Science.
▼2 bisacsh |
650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Organizational Behavior.
▼2 bisacsh |
655 | 4 |
▼a Electronic books. |
776 | 08 |
▼i Print version:
▼t Cambridge handbook of services marketing
▼z 9780749470777
▼w (OCoLC)827951073 |
856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667410 |
938 | |
▼a ebrary
▼b EBRY
▼n ebr10810950 |
938 | |
▼a EBSCOhost
▼b EBSC
▼n 667410 |
938 | |
▼a Ingram Digital eBook Collection
▼b IDEB
▼n cis26803932 |
938 | |
▼a Cengage Learning
▼b GVRL
▼n GVRL6VQI |
938 | |
▼a Coutts Information Services
▼b COUT
▼n 26803932 |
990 | |
▼a 관리자 |