MARC보기
LDR02760cmm uu200577Ki 4500
001000000305447
00520230525100711
006m o d
007cr cnu---unuuu
008131212s2013 enk ob 001 0 eng d
019 ▼a 864383092 ▼a 869833424
020 ▼a 9780749470784 (electronic bk.)
020 ▼a 074947078X (electronic bk.)
020 ▼a 1306153999 (ebk)
020 ▼a 9781306153997 (ebk)
020 ▼z 9780749470777
020 ▼z 0749470771
035 ▼a (OCoLC)865082622 ▼z (OCoLC)864383092 ▼z (OCoLC)869833424
037 ▼a 546650 ▼b MIL
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d IDEBK ▼d E7B ▼d UMI ▼d OCLCQ ▼d GGVRL ▼d CDX ▼d 248032
049 ▼a K4RA
050 4 ▼a HD9980.65
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.8 ▼2 23
1001 ▼a Hatcher, Andrew, ▼e author.
24510 ▼a Cambridge marketing handbook : ▼b Services / ▼c Andrew Hatcher.
264 1 ▼a London : ▼b KoganPage, ▼c 2013.
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Chapter 1. Immaterial products services marketing in the age of awareness -- chapter 2. Defining the servicescape -- chapter 3. Understanding customers and their behaviour -- chapter 4. Customer expectations and perceptions -- chapter 5. Customer relationships -- chapter 6. Standards and quality -- chapter 7. People power -- chapter 8. Physical evidence -- chapter 9. Powerful processes -- chapter 10. Keeping the promise.
520 ▼a This handbook offers perspective on the world of services marketing, examining the transition from the information age to the Age of Awareness and what this means for the marketing of services.
588 ▼a Description based on print version record.
650 0 ▼a Service industries ▼x Marketing.
650 7 ▼a BUSINESS & ECONOMICS ▼x Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Organizational Behavior. ▼2 bisacsh
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼t Cambridge handbook of services marketing ▼z 9780749470777 ▼w (OCoLC)827951073
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667410
938 ▼a ebrary ▼b EBRY ▼n ebr10810950
938 ▼a EBSCOhost ▼b EBSC ▼n 667410
938 ▼a Ingram Digital eBook Collection ▼b IDEB ▼n cis26803932
938 ▼a Cengage Learning ▼b GVRL ▼n GVRL6VQI
938 ▼a Coutts Information Services ▼b COUT ▼n 26803932
990 ▼a 관리자