| LDR | | 02670cmm uu200553Ia 4500 |
| 001 | | 000000305446 |
| 005 | | 20230525100710 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 131129s2013 xx ob 001 0 eng d |
| 019 | |
▼a 870335968 |
| 020 | |
▼a 9780749470746 (electronic bk.) |
| 020 | |
▼a 0749470747 (electronic bk.) |
| 020 | |
▼a 1306153980 (electronic bk.) |
| 020 | |
▼a 9781306153980 (electronic bk.) |
| 020 | |
▼z 9780749470739 |
| 035 | |
▼a (OCoLC)864383428
▼z (OCoLC)870335968 |
| 037 | |
▼a CL0500000379
▼b Safari Books Online |
| 040 | |
▼a IDEBK
▼b eng
▼e pn
▼c IDEBK
▼d N$T
▼d E7B
▼d UMI
▼d OCLCQ
▼d GGVRL
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5416.5 |
| 072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 042000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 085000
▼2 bisacsh |
| 082 | 04 |
▼a 658.816
▼2 23 |
| 245 | 00 |
▼a Cambridge marketing handbook
▼h [electronic resource] :
▼b pricing points /
▼c Harry Macdivitt. |
| 246 | 30 |
▼a Handbook of pricing points |
| 264 | 1 |
▼a London :
▼b KoganPage,
▼c 2013. |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Chapter 1: Accounting concepts -- what pricers really need to know -- chapter 2. Important theory -- economic principles -- chapter 3. Pricing and marketing -- chapter 4. Value oriented segmentation -- chapter 6. Competition based pricing -- chapter 7. The challenge of value -- chapter 8. Value-based pricing -- chapter 9. Other pricing methods and tactics -- chapter 10. Price management. |
| 520 | |
▼a This handbook presents practical and applicable information about pricing. It includes tools and checklists to enable the user to make important decisions knowledgably and confidently, and to be able to defend these decisions to colleagues. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Pricing. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Organizational Behavior.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼t Cambridge marketing handbook
▼z 1306153980 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667411 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10810949 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 667411 |
| 938 | |
▼a Ingram Digital eBook Collection
▼b IDEB
▼n cis26803798 |
| 938 | |
▼a Cengage Learning
▼b GVRL
▼n GVRL6UWT |
| 990 | |
▼a 관리자 |