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020 ▼a 9780749470623 (electronic bk.)
020 ▼a 0749470623 (electronic bk.)
020 ▼a 1306153972 (electronic bk.)
020 ▼a 9781306153973 (electronic bk.)
035 ▼a (OCoLC)864383530
040 ▼a IDEBK ▼b eng ▼c IDEBK ▼d N$T ▼d 248032
049 ▼a K4RA
050 4 ▼a HF5415.1265
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.872 ▼2 23
1001 ▼a Bax, Steve.
24510 ▼a Cambridge handbook of communications and buyer behaviour ▼h [electronic resource] / ▼c Steve Bax & Paul Woodhouse.
264 1 ▼a London : ▼b KoganPage, ▼c 2013.
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
588 ▼a Description based on print version record.
650 0 ▼a Internet marketing ▼v Handbooks, manuals, etc.
650 0 ▼a Consumer behavior ▼v Handbooks, manuals, etc.
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior. ▼2 bisacsh
655 4 ▼a Electronic books.
7001 ▼a Woodhouse, Paul.
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667412
938 ▼a Ingram Digital eBook Collection ▼b IDEB ▼n cis26803776
938 ▼a EBSCOhost ▼b EBSC ▼n 667412
990 ▼a 관리자