| LDR | | 02560cmm uu200505Ia 4500 |
| 001 | | 000000305441 |
| 005 | | 20230525100703 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 131202s2013 enk ob 001 0 eng d |
| 020 | |
▼a 0749470666 (electronic bk.) |
| 020 | |
▼a 9780749470661 (electronic bk.) |
| 020 | |
▼z 9780749470654 (cloth) |
| 020 | |
▼z 0749470658 (cloth) |
| 035 | |
▼a (OCoLC)864506259 |
| 040 | |
▼a YDXCP
▼c YDXCP
▼d OCLCO
▼d N$T
▼d GGVRL
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.7
▼b .M59 2013 |
| 072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 042000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 085000
▼2 bisacsh |
| 082 | 04 |
▼a 658.788
▼2 23 |
| 100 | 1 |
▼a Meyer, Karl,
▼e author. |
| 245 | 10 |
▼a Cambridge marketing handbook
▼h [electronic resource] :
▼b distribution : models of business processes and practice : a marketing perspective /
▼c Karl Meyer. |
| 264 | 1 |
▼a London :
▼b Kogan Page Limited,
▼c 2013. |
| 300 | |
▼a 1 online resource (95 pages.) |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 490 | 0 |
▼a Cambridge marketing handbooks |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Chapter 1. What does 'distribution' really mean? -- chapter 2. National distribution -- chapter 3. Business to business distribution -- chapter 4. Business to consumer distribution -- chapter 5. Franchising -- chapter 6. International distribution -- chapter 7. Services distribution -- chapter 8. Electronic distribution models. |
| 520 | |
▼a This handbook explores the essential models and key strategic issues in distribution and getting your products and services to market. Includes the functions of this distribution, how the network of people and processes are interlinked and managed, and international digital issues. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Physical distribution of goods
▼x Management
▼v Handbooks, manuals, etc. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667416 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 11381856 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 667416 |
| 938 | |
▼a Cengage Learning
▼b GVRL
▼n GVRL6VSB |
| 990 | |
▼a 관리자 |