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| 007 | | cr cnu---unuuu |
| 008 | | 140503s2014 nyu o 000 0 eng d |
| 019 | |
▼a 880900677 |
| 020 | |
▼a 9780814434222 (electronic bk.) |
| 020 | |
▼a 0814434223 (electronic bk.) |
| 020 | |
▼z 9780814434215 |
| 035 | |
▼a (OCoLC)879074057
▼z (OCoLC)880900677 |
| 037 | |
▼a CL0500000439
▼b Safari Books Online |
| 037 | |
▼a 28294A55-6C4F-4733-98D3-5C29126FE625
▼b OverDrive, Inc.
▼n http://www.overdrive.com |
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▼a K4RA |
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▼a HF5415 .T6954 2014 |
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▼a BUS
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▼a 658.8 |
| 100 | 1 |
▼a Tracy, Brian. |
| 245 | 10 |
▼a Marketing
▼h [electronic resource] /
▼c Brian Tracy. |
| 260 | |
▼a New York :
▼b AMACOM,
▼c 2014. |
| 300 | |
▼a 1 online resource (120 p.) |
| 490 | 1 |
▼a Brian Tracy Success Library |
| 500 | |
▼a Description based upon print version of record. |
| 505 | 0 |
▼a Cover; Contents; Introduction; 1 The Purpose of a Business; 2 Four Approaches to Successful Marketing; 3 Three Key Questions in Marketing; 4 Market Research and Market Intelligence; 5 Customer-Focused Marketing; 6 Why People Buy; 7 Competitive Analysis; 8 Achieving Competitive Advantage; 9 The Marketing Mix; 10 Positioning Strategies; 11 Four Principles of Marketing Strategy; 12 Choosing the Battlefield; 13 Military Principles of Marketing Strategy; 14 Marketing Tactics of Diversion and Dissuasion; 15 Practice the "Firstest with the Mostest" Strategy |
| 505 | 8 |
▼a 16 Use the "Hit 'Em Where They Ain't" Strategy17 Dominate a Market Niche; 18 Creative Marketing Growth Strategies; 19 Utilize Other Ways to Sell; 20 The Bundle of Resources Concept; 21 Four Ways to Change Your Business; Summary and Conclusion; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; W; Z; About the Author |
| 520 | |
▼a The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide shows you how to build your customer base; set yourself apart from the competition; determine the correct price point; use market research and focus groups; make the most of distribution channels; master the concepts of specialization, differentiation, segmentation, and concentration; fulfill a ba. |
| 650 | 0 |
▼a Marketing. |
| 650 | 4 |
▼a Customer service. |
| 650 | 4 |
▼a Marketing. |
| 650 | 4 |
▼a Sales promotion. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 655 | 0 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Tracy, Brian
▼t Marketing (The Brian Tracy Success Library)
▼d New York : AMACOM,c2014
▼z 9780814434215 |
| 830 | 0 |
▼a Brian Tracy success library. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=686833 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL1596433 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 686833 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10867284 |
| 990 | |
▼a 관리자 |