| LDR | | 03540cmm uu200541Ii 4500 |
| 001 | | 000000305007 |
| 005 | | 20230525095733 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 140318t20142014ncua ob s001 0 eng d |
| 010 | |
▼a 2013041253 |
| 020 | |
▼a 9781469615448 (electronic book) |
| 020 | |
▼a 1469615444 (electronic book) |
| 020 | |
▼a 9781469615431 (electronic book) |
| 020 | |
▼a 1469615436 (electronic book) |
| 020 | |
▼z 9781469615424 (hardback) |
| 020 | |
▼z 1469615428 (hardback) |
| 035 | |
▼a (OCoLC)873806059 |
| 040 | |
▼a N$T
▼b eng
▼e rda
▼e pn
▼c N$T
▼d EBLCP
▼d YDXCP
▼d NHM
▼d WAU
▼d DEBSZ
▼d OCLCO
▼d 248032 |
| 043 | |
▼a n-us--- |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a PN4888.C594
▼b A24 2014eb |
| 072 | 7 |
▼a LAN
▼x 008000
▼2 bisacsh |
| 082 | 04 |
▼a 070.4/33
▼2 23 |
| 084 | |
▼a BUS070060
▼a LAN008000
▼2 bisacsh |
| 100 | 1 |
▼a Abernathy, Penelope Muse,
▼d 1951,
▼e author. |
| 245 | 10 |
▼a Saving community journalism :
▼b the path to profitability /
▼c Penelope Muse Abernathy. |
| 264 | 1 |
▼a Chapel Hill :
▼b The University of North Carolina Press,
▼c [2014] |
| 264 | 4 |
▼c 짤2014 |
| 300 | |
▼a 1 online resource (254 pages) :
▼b illustrations |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references (pages 231-238) and index. |
| 505 | 0 |
▼a I. Creating a snew strategy -- II. Implementing a new strategy -- III. The new world order. |
| 520 | |
▼a "America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media. "--
▼c Provided by publisher. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Community newspapers
▼z United States. |
| 650 | 0 |
▼a Newspaper publishing
▼z United States. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industries / Media & Communications Industries.
▼2 bisacsh |
| 650 | 7 |
▼a LANGUAGE ARTS & DISCIPLINES / Journalism.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 655 | 0 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Abernathy, Penelope Muse.
▼t Saving community journalism
▼z 9781469615424
▼w (DLC) 2013041253
▼w (OCoLC)860944089 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=716605 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 716605 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL1655864 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 11319867 |
| 990 | |
▼a 관리자 |