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008150810s2015 onc ob 001 0 eng d
020 ▼a 9781442616639 ▼q (electronic bk.)
020 ▼a 1442616636 ▼q (electronic bk.)
020 ▼z 9781442650435 ▼q (bound)
020 ▼z 1442650435 ▼q (bound)
035 ▼a (OCoLC)917153755
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d OCLCO ▼d N$T ▼d 248032
049 ▼a K4RA
050 4 ▼a HB74.P8
072 7 ▼a BUS ▼x 069000 ▼2 bisacsh
072 7 ▼a BUS ▼x 055000 ▼2 bisacsh
08204 ▼a 330.01/9 ▼2 23
1001 ▼a Soman, Dilip, ▼e author.
24514 ▼a The last mile : ▼b creating social and economic value from behavioral insights / ▼c Dilip Soman ; with illustrations by Yue Zhuo.
264 1 ▼a Toronto : ▼b University of Toronto Press, ▼c 2015.
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5880 ▼a Online resource; title from PDF title page (Ebsco, viewed Aug. 13, 2015).
650 0 ▼a Economics ▼x Psychological aspects.
650 0 ▼a Economics ▼x Sociological aspects.
650 0 ▼a Human behavior ▼x Economic aspects.
650 0 ▼a Human behavior ▼x Social aspects.
650 0 ▼a Choice (Psychology) ▼x Economic aspects.
650 0 ▼a Decision making ▼x Psychological aspects.
650 0 ▼a Consumer behavior.
650 7 ▼a BUSINESS & ECONOMICS / Economics / General. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Reference. ▼2 bisacsh
655 4 ▼a Electronic books.
7001 ▼a Zhuo, Yue, ▼e illustrator.
77608 ▼i Print version: ▼a Soman, Dilip, author. ▼t Last mile ▼z 9781442650435 ▼w (OCoLC)907661968
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1050036
938 ▼a EBSCOhost ▼b EBSC ▼n 1050036
990 ▼a 관리자