| LDR | | 02213cmm uu200553Ii 4500 |
| 001 | | 000000303956 |
| 005 | | 20230519174413 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 150520s2015 enk ob 001 0 eng d |
| 020 | |
▼a 9780749470043
▼q electronic bk. |
| 020 | |
▼a 0749470046
▼q electronic bk. |
| 020 | |
▼z 9780749470036 |
| 020 | |
▼z 0749470038 |
| 035 | |
▼a (OCoLC)909542422 |
| 040 | |
▼a N$T
▼b eng
▼e rda
▼e pn
▼c N$T
▼d IDEBK
▼d CDX
▼d N$T
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.1255
▼b .S392 2015eb |
| 072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
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▼a BUS
▼x 042000
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| 072 | 7 |
▼a BUS
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▼a 658.8/27
▼2 23 |
| 084 | |
▼a BUS043000
▼a BUS002000
▼2 bisacsh |
| 100 | 1 |
▼a Schaefer, Wolfgang,
▼e author. |
| 245 | 10 |
▼a Rethinking prestige branding :
▼b secrets of the ueber-brands /
▼c Wolfgang Schaefer, J.P. Kuehlwein. |
| 264 | 1 |
▼a London ;
▼a Philadelphia :
▼b Kogan Page,
▼c [2015] |
| 264 | 4 |
▼c 짤2015 |
| 300 | |
▼a 1 online resource :
▼b illustrations |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 588 | 0 |
▼a Print version record. |
| 650 | 0 |
▼a Branding (Marketing) |
| 650 | 0 |
▼a Brand name products. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Marketing / General.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Advertising & Promotion.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Kuehlwein, J. P.,
▼e author. |
| 776 | 08 |
▼i Print version:
▼a Schaefer, Wolfgang.
▼t Rethinking prestige branding
▼z 9780749470036
▼w (DLC) 2015008794
▼w (OCoLC)905541715 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=993694 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 993694 |
| 938 | |
▼a Ingram Digital eBook Collection
▼b IDEB
▼n cis30199987 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 30199987 |
| 990 | |
▼a 관리자 |