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LDR02911cmm uu200565Ii 4500
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006m o d
007cr cnu---unuuu
008150526s2015 mdua obf 001 0 eng d
020 ▼a 9781442249042 ▼q electronic bk.
020 ▼a 1442249048 ▼q electronic bk.
020 ▼z 9781442249028
020 ▼z 1442249021
020 ▼z 9781442249035
020 ▼z 144224903X
035 ▼a (OCoLC)910102966
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d N$T ▼d 248032
049 ▼a K4RA
050 4 ▼a AM157 ▼b .S46 2015eb
072 7 ▼a BUS ▼x 100000 ▼2 bisacsh
072 7 ▼a REF ▼x 000000 ▼2 bisacsh
072 7 ▼a TRV ▼x 016000 ▼2 bisacsh
08204 ▼a 069/.4 ▼2 23
1001 ▼a Serrell, Beverly, ▼d 1943, ▼e author.
24510 ▼a Exhibit labels : ▼b an interpretive approach / ▼c Beverly Serrell.
250 ▼a Second edition.
264 1 ▼a Lanham : ▼b Rowman & Littlefield, ▼c [2015]
264 4 ▼c 짤2015
300 ▼a 1 online resource : ▼b illustrations
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Part 1. Overview -- Behind it all : the big idea -- What are interpretive labels? -- Types of labels in exhibitions -- Part 2. Considering the audience -- Who is the audience (and what do they want)? -- Audience fragmentation -- Selecting the right reading level -- Number of words -- Multilingual labels -- Writing visitor-friendly labels -- The label's voice : who is talking to me? -- Hierarchies and modalities -- Making words and images work together -- Labels that ask questions -- Labels for interactive exhibits -- Digital interpretive devices -- Part 3. Tasks -- Getting started (and getting it done) -- Evaluation during development -- Typographic design -- Production and fabrication -- Evaluation after opening -- Part 4. Summary -- Findings from research and evaluation.
5880 ▼a Print version record.
650 0 ▼a Museum labels ▼v Handbooks, manuals, etc.
650 0 ▼a Museum techniques ▼v Handbooks, manuals, etc.
650 0 ▼a Museum visitors ▼v Handbooks, manuals, etc.
650 7 ▼a Museum labels. ▼2 fast ▼0 (OCoLC)fst01030095
650 7 ▼a Museum techniques. ▼2 fast ▼0 (OCoLC)fst01030114
650 7 ▼a Museum visitors. ▼2 fast ▼0 (OCoLC)fst01030125
650 7 ▼a BUSINESS & ECONOMICS / Museum Administration & Museology. ▼2 bisacsh
650 7 ▼a REFERENCE / General. ▼2 bisacsh
650 7 ▼a TRAVEL / Museums, Tours, Points of Interest. ▼2 bisacsh
655 7 ▼a Handbooks, manuals, etc. ▼2 fast ▼0 (OCoLC)fst01423877
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Serrell, Beverly, 1943- ▼t Exhibit labels ▼z 9781442249028 ▼w (DLC) 2014048377 ▼w (OCoLC)898087489
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=995747
938 ▼a EBSCOhost ▼b EBSC ▼n 995747
990 ▼a 관리자