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020 ▼a 9780804794411 ▼q electronic bk.
020 ▼a 0804794413 ▼q electronic bk.
020 ▼z 9780804788748
020 ▼z 080478874X
035 ▼a (OCoLC)906925239
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d N$T ▼d 248032
049 ▼a K4RA
050 4 ▼a HF5416.5 ▼b .L557 2015eb
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.8/16 ▼2 23
1001 ▼a Liozu, Stephan, ▼e author.
24514 ▼a The pricing journey : ▼b the organizational transformation toward pricing excellence / ▼c Stephan M. Liozu.
264 1 ▼a Stanford, California : ▼b Stanford Business Books, an imprint of Stanford University Press, ▼c [2015]
264 4 ▼c 짤2015
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a What is pricing excellence? -- The transformational journey -- Champions lead the organizational mobilization -- Center-led price management : a hybrid organizational architecture for pricing -- Capabilities : social and technical assets and activities -- Change capacity : a progressive internalization -- Confidence : the fuel of the organizational transformation -- Possible roadblocks along the journey -- Pricing myths at the organizational level -- Pricing skills to face complexity and dynamic environments -- Closing thoughts.
5880 ▼a Print version record.
650 0 ▼a Pricing.
650 0 ▼a Organizational change.
650 7 ▼a Organizational change. ▼2 fast ▼0 (OCoLC)fst01047828
650 7 ▼a Pricing. ▼2 fast ▼0 (OCoLC)fst01076230
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior. ▼2 bisacsh
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Liozu, Stephan, author. ▼t Pricing journey ▼z 9780804788748 ▼w (DLC) 2014042784 ▼w (OCoLC)894746172
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=967218
938 ▼a EBSCOhost ▼b EBSC ▼n 967218
990 ▼a 관리자