LDR | | 02526cmm uu200517Ii 4500 |
001 | | 000000303723 |
005 | | 20230519173900 |
006 | | m o d |
007 | | cr cnu---unuuu |
008 | | 150409t20152015cau ob 001 0 eng d |
020 | |
▼a 9780804794411
▼q electronic bk. |
020 | |
▼a 0804794413
▼q electronic bk. |
020 | |
▼z 9780804788748 |
020 | |
▼z 080478874X |
035 | |
▼a (OCoLC)906925239 |
040 | |
▼a N$T
▼b eng
▼e rda
▼e pn
▼c N$T
▼d N$T
▼d 248032 |
049 | |
▼a K4RA |
050 | 4 |
▼a HF5416.5
▼b .L557 2015eb |
072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
072 | 7 |
▼a BUS
▼x 042000
▼2 bisacsh |
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▼a BUS
▼x 085000
▼2 bisacsh |
082 | 04 |
▼a 658.8/16
▼2 23 |
100 | 1 |
▼a Liozu, Stephan,
▼e author. |
245 | 14 |
▼a The pricing journey :
▼b the organizational transformation toward pricing excellence /
▼c Stephan M. Liozu. |
264 | 1 |
▼a Stanford, California :
▼b Stanford Business Books, an imprint of Stanford University Press,
▼c [2015] |
264 | 4 |
▼c 짤2015 |
300 | |
▼a 1 online resource. |
336 | |
▼a text
▼b txt
▼2 rdacontent |
337 | |
▼a computer
▼b c
▼2 rdamedia |
338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
504 | |
▼a Includes bibliographical references and index. |
505 | 0 |
▼a What is pricing excellence? -- The transformational journey -- Champions lead the organizational mobilization -- Center-led price management : a hybrid organizational architecture for pricing -- Capabilities : social and technical assets and activities -- Change capacity : a progressive internalization -- Confidence : the fuel of the organizational transformation -- Possible roadblocks along the journey -- Pricing myths at the organizational level -- Pricing skills to face complexity and dynamic environments -- Closing thoughts. |
588 | 0 |
▼a Print version record. |
650 | 0 |
▼a Pricing. |
650 | 0 |
▼a Organizational change. |
650 | 7 |
▼a Organizational change.
▼2 fast
▼0 (OCoLC)fst01047828 |
650 | 7 |
▼a Pricing.
▼2 fast
▼0 (OCoLC)fst01076230 |
650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management.
▼2 bisacsh |
650 | 7 |
▼a BUSINESS & ECONOMICS / Management.
▼2 bisacsh |
650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science.
▼2 bisacsh |
650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior.
▼2 bisacsh |
655 | 4 |
▼a Electronic books. |
776 | 08 |
▼i Print version:
▼a Liozu, Stephan, author.
▼t Pricing journey
▼z 9780804788748
▼w (DLC) 2014042784
▼w (OCoLC)894746172 |
856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=967218 |
938 | |
▼a EBSCOhost
▼b EBSC
▼n 967218 |
990 | |
▼a 관리자 |