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▼a 2014023626 |
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▼a 890704341 |
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▼a 9780749471675
▼q (electronic book) |
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▼a 0749471670
▼q (electronic book) |
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▼z 9780749471668
▼q (hardback) |
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▼z 0749471662
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▼a (OCoLC)889675638
▼z (OCoLC)890704341 |
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▼a The management of luxury
▼h [electronic resource] :
▼b a practitioner's handbook /
▼c [edited by] Benjamin Berghaus, Gu?nter Mu?ller-Stewens and Sven Reinecke. |
| 264 | 1 |
▼a London ;
▼a Philadelphia :
▼b Kogan Page,
▼c 2014. |
| 264 | 4 |
▼c 짤2014 |
| 300 | |
▼a 1 online resource (448 pages) :
▼b illustrations |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
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▼a computer
▼b c
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| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Part One. The luxury market -- Part Two. Luxury brand strategy -- Part Three. Luxury business strategy -- Part Four. Luxury responsibility. |
| 520 | |
▼a "In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market"--
▼c Provided by publisher. |
| 588 | 0 |
▼a Print version record. |
| 650 | 0 |
▼a Luxury goods industry
▼x Management. |
| 650 | 0 |
▼a Luxuries
▼x Marketing. |
| 650 | 0 |
▼a Affluent consumers. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior.
▼2 bisacsh |
| 655 | 0 |
▼a Electronic books. |
| 700 | 1 |
▼a Berghaus, Benjamin,
▼e editor. |
| 700 | 1 |
▼a Mu?ller-Stewens, Gu?nter,
▼e editor. |
| 700 | 1 |
▼a Reinecke, Sven,
▼e editor. |
| 776 | 08 |
▼i Print version:
▼t Management of luxury.
▼d London ; Philadelphia : Kogan Page, 2014
▼z 9780749471668
▼w (DLC) 2014023626
▼w (OCoLC)864096231 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=836457 |
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▼b EBLB
▼n EBL1773548 |
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▼b COUT
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▼a Ingram Digital eBook Collection
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▼a 관리자 |