| LDR | | 04969cmm uu200625Ma 4500 |
| 001 | | 000000301186 |
| 003 | | OCoLC |
| 005 | | 20230519142537 |
| 006 | | m o d |
| 007 | | cr bn| |
| 008 | | 130302s2013 enka o 000 0 eng d |
| 019 | |
▼a 843943857 |
| 020 | |
▼a 9780749467135 (electronic bk.) |
| 020 | |
▼a 0749467134 (electronic bk.) |
| 020 | |
▼z 9780749467128 |
| 020 | |
▼z 0749467126 |
| 029 | 1 |
▼a NZ1
▼b 14970286 |
| 035 | |
▼a (OCoLC)828792729 |
| 037 | |
▼a CL0500000217
▼b Safari Books Online |
| 040 | |
▼a EBLCP
▼b eng
▼e pn
▼c EBLCP
▼d OCLCO
▼d YDXCP
▼d MNT
▼d IDEBK
▼d UMI
▼d N$T
▼d TEFOD
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.13 .W48 2013eb |
| 072 | 7 |
▼a BUS
▼x 094000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 078000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8
▼a 658.8/02
▼a 658.802 |
| 100 | 1 |
▼a Westwood, John,
▼d 1947- |
| 245 | 10 |
▼a How to write a marketing plan
▼h [electronic resource] /
▼c John Westwood. |
| 250 | |
▼a 4th ed. |
| 260 | |
▼a London ;
▼a Philadelphia, PA :
▼b Kogan Page,
▼c 2013. |
| 300 | |
▼a 1 online resource (xii, 180 pages). |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 490 | 1 |
▼a Creating success |
| 505 | 0 |
▼a Preface; 01 Introduction; What is selling?; What is marketing?; What is marketing planning?; Stages in the preparation of a marketing plan; Summary; 02 Situation analysis -- the marketing audit; The audit of the marketing environment; The audit of marketing activity; The audit of the marketing system; The marketing environment -- market research; Internal market research; What is market segmentation?; Information checklist; How to present the figures; Situation analysis; SWOT analysis; Summary; 03 Objectives; What is a marketing objective?; Basic types of product. |
| 505 | 8 |
▼a The product portfolioRelative market growth rate and share; The market portfolio -- increasing available markets; Application selling; Exporting; Gap analysis; Summary; 04 Strategies and action plans; What is a marketing strategy?; Pricing strategies; Customer strategies; Customer relationship management (CRM); Key account management; Devising strategies; Action plans; Summary; 05 The Distribution plan; Marketing channels; Direct sales; distribution; Telemarketing; Taking your business online; E-mail/e-marketing; M-commerce; Direct mail; Physical distribution, warehousing and factory location. |
| 505 | 8 |
▼a Customer serviceSummary; 06 The advertising and promotions plan; Personnel; Advertising and promotions; Advertising online; The increasing use of PR; Developing your social media strategy; Summary; 07 Costs and budgets; Profit and loss account; Budgeting the cost of a marketing plan; Summary; 08 Writing the plan; Introduction; Executive summary; Situation analysis; Marketing objectives; Marketing strategies; Schedule of what/where/how; Sales promotion; Budgets and the profit and loss account; Controls and update procedures; Summary; 09 Presenting the plan, follow-up and revision. |
| 505 | 8 |
▼a Presenting the planFollow-up and revision; Summary; 10 Mini plans and quick plans; Product plans; Planning for a new product; Approaches for selected markets; Marketing plans for individual export markets; Summary; Appendix; Contents; 1. Introduction; 2. Executive summary; 3. Situation analysis; 4. Marketing objectives; 5. Marketing strategies; 6. Schedules; 7. Sales promotion; 8. Budgets and profit and loss account; 9. Controls and update procedures; Appendices. |
| 520 | |
▼a How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Marketing
▼x Management. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Green Business.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Distribution.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x General.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Westwood, John, 1947-
▼t How to write a marketing plan.
▼b Fourth edition
▼z 9780749467128
▼w (DLC) 2012045501
▼w (OCoLC)820942413 |
| 830 | 0 |
▼a Creating success. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=522410 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL1135738 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 522410 |
| 938 | |
▼a Ingram Digital eBook Collection
▼b IDEB
▼n cis24763809 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 10197030 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |