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008130302s2013 enk o 000 0 eng d
019 ▼a 843943855
020 ▼a 9780749467111 (electronic bk.)
020 ▼a 0749467118 (electronic bk.)
020 ▼z 9780749467104
0291 ▼a AU@ ▼b 000051432805
035 ▼a (OCoLC)828792862
037 ▼a CL0500000217 ▼b Safari Books Online
040 ▼a EBLCP ▼b eng ▼c EBLCP ▼d OCLCO ▼d N$T ▼d YDXCP ▼d UMI ▼d TEFOD ▼d COO ▼d 248032
049 ▼a K4RA
050 4 ▼a HD30.28 .W383 2013
072 7 ▼a BUS ▼x 063000 ▼2 bisacsh
08204 ▼a 658.15224 ▼a 658.4012
1001 ▼a Finch, Brian.
24510 ▼a How to Write a Business Plan ▼h [electronic resource].
250 ▼a 4th ed.
260 ▼a London : ▼b Kogan Page, ▼c 2013.
300 ▼a 1 online resource (192 p.)
4901 ▼a Creating Success
500 ▼a Description based upon print version of record.
5050 ▼a Introduction; Why this book?; What is the plan for and who is the audience?; You are telling a story; Presentation; Facts and evidence; Gathering data; Repetition; Review your document; Summary; 1 The structure of the plan; Using appendices; Summary; 2 Summary; Summary; 3 The business background; The business; What is the product or service?; The markets; Supply; How did you get here?; Summary; 4 The market; Overview; Market structure; Competitors; Customers; Distribution; Trends; Competitive advantage; Market segmentation; Differentiation; Pricing; Barriers to entry
5058 ▼a Big Changes and New TechnologiesExamples of market change; Mixed strategies; Summary; 5 Operations; Differences; Processes; Control; Experience; Supply; Systems; Location and environment; Regulatory control; Summary; 6 Management; The essential difference; What skills are required?; Organization structure; Demonstrating control; Management; Summary; 7 The proposal; Explain; The proposition; Why will you succeed?; Ask for what you want!; What have you invested?; Closing the deal; The exit; Summary; 8 The forecast; The sales forecast; Costs; The five-year forecast; Reviewing the plan
5058 ▼a SensitivityKey assumptions; Explain important points; Summary; 9 Financial information; Profit and loss account; Cash forecast; Sensitivity; Break-even; Funding; Reconciling and checking; Timing; Balance sheet; Trends; Some important terms; Summary; 10 Risks; Summary; 11 Legal issues and confidentiality; Confidentiality; Summary; 12 Selling your business; Explain why you are selling; Emphasize the great opportunities for the business; Don't waste time illustrating that sudden upturn in business expected imminently; Do you include a forecast?; Who is the buyer?; Holding back information
5058 ▼a Due diligenceSummary; 13 Improve performance with a business plan; Planning is not budgeting; Strategic vision and action; Creating strategy; Planning for people; Practicalities; Summary; 14 Using business plans for bidding; Summary; Appendix 1; The confidentiality letter; Appendix 2; Reconciling profit and cash flow; Appendix 3; The Cash Forecast; What will you need?; What the forecast looks like; The Sales Forecast; Check the Forecast; What can I do?; Glossary
520 ▼a Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition gives you the expert guidance you need to make an impact with your written plan, including advice on researching competitors, how to present your management skills and experience and how to effectively communicate your strategic vision.Along with glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan, 4th edition, contains all the help you'll need to get it right firs.
650 4 ▼a New business enterprises -- Finance.
650 4 ▼a New business enterprises - Planning.
650 4 ▼a New business enterprises -- Planning.
650 4 ▼a Small business -- Finance.
650 4 ▼a Small business - Planning.
650 4 ▼a Small business -- Planning.
650 0 ▼a Business planning.
650 0 ▼a Business writing.
650 7 ▼a BUSINESS & ECONOMICS / Strategic Planning. ▼2 bisacsh
655 4 ▼a Electronic books.
655 0 ▼a Electronic books.
77608 ▼i Print version: ▼a Finch, Brian ▼t How to Write a Business Plan ▼d London : Kogan Page,c2013 ▼z 9780749467104
830 0 ▼a Creating success.
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=522412
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL1131636
938 ▼a EBSCOhost ▼b EBSC ▼n 522412
938 ▼a YBP Library Services ▼b YANK ▼n 10225532
990 ▼a 관리자
994 ▼a 92 ▼b K4R