| LDR | | 03288cmm uu200553Ka 4500 |
| 001 | | 000000301176 |
| 003 | | OCoLC |
| 005 | | 20230519142524 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 130121s2013 enk o 001 0 eng d |
| 019 | |
▼a 828691454 |
| 020 | |
▼a 9780749468538 (electronic bk.) |
| 020 | |
▼a 074946853X (electronic bk.) |
| 020 | |
▼z 9780749468521 |
| 020 | |
▼z 0749468521 |
| 029 | 1 |
▼a AU@
▼b 000051921387 |
| 035 | |
▼a (OCoLC)824698852 |
| 037 | |
▼a CL0500000194
▼b Safari Books Online |
| 040 | |
▼a N$T
▼c N$T
▼d EBLCP
▼d YDXCP
▼d MHW
▼d CDX
▼d UMI
▼d IDEBK
▼d B24X7
▼d E7B
▼d TEFOD
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415
▼b .H7545 2013eb |
| 072 | 7 |
▼a BUS
▼x 078000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8
▼2 23 |
| 100 | 1 |
▼a Hood, David J. |
| 245 | 14 |
▼a The marketing manifesto
▼h [electronic resource] /
▼c David Hood. |
| 260 | |
▼a London ;
▼a Philadelphia :
▼b Kogan Page,
▼c c2013. |
| 300 | |
▼a 1 online resource. |
| 500 | |
▼a Includes index. |
| 505 | 0 |
▼a The future of marketing -- What the hell is a marketer? -- Marketing futurecast -- Marketing recruitment and resourcing -- Marketers, finance and accountants unite! -- Are we really customer- or market-centric? -- Marketing misanthropy -- The problem with marketing is the repugnant word! -- The marketing and sales standards -- Re-humanization : humanity strikes back! -- Digital fortress : permission-based marketing -- Preparing, predicting, and performing campaigns -- Integrating marketing into an invigorated corporate governance -- Corporate mergers, acquisitions, and turnarounds -- where the hell is marketing? -- Marketing leadership : it is time to step up to the mark. |
| 520 | |
▼a Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing - and the Marketer - became critical.The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role - to improve and sustain r |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Marketing. |
| 650 | 0 |
▼a Customer relations. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Distribution.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Marketing / General.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Hood, David J.
▼t Marketing manifesto.
▼d London ; Philadelphia : Kogan Page, c2013
▼z 9780749468521
▼w (DLC) 2012039955
▼w (OCoLC)807025615 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=522409 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 522409 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL1109933 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 9977047 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 24563186
▼c 19.99 GBP |
| 938 | |
▼a Ingram Digital eBook Collection
▼b IDEB
▼n cis24563186 |
| 938 | |
▼a Books 24x7
▼b B247
▼n bkb00050893 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10645649 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |