| LDR | | 03135cmm uu200613Ka 4500 |
| 001 | | 000000301170 |
| 003 | | OCoLC |
| 005 | | 20230519142516 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 110314s2011 enka ob 001 0 eng d |
| 019 | |
▼a 715172974
▼a 748920918
▼a 751988761 |
| 020 | |
▼a 9780749462987 (electronic bk.) |
| 020 | |
▼a 0749462981 (electronic bk.) |
| 020 | |
▼z 9780749461256 |
| 020 | |
▼z 074946125X |
| 020 | |
▼z 0749462981 |
| 024 | 8 |
▼a 9786613016508 |
| 029 | 1 |
▼a NZ1
▼b 13849627 |
| 035 | |
▼a (OCoLC)707080423 |
| 037 | |
▼a 301650
▼b MIL |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d CDX
▼d EBLCP
▼d YDXCP
▼d CUS
▼d E7B
▼d MHW
▼d SFB
▼d IDEBK
▼d UMI
▼d OCLCQ
▼d B24X7
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.12615
▼b .D8 2011eb |
| 072 | 7 |
▼a BUS
▼x 016000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8/342
▼2 22 |
| 100 | 1 |
▼a Du Plessis, Erik. |
| 245 | 14 |
▼a The branded mind
▼h [electronic resource] :
▼b what neuroscience really tells us about the puzzle of the brain and the brand /
▼c Erik du Plessis. |
| 260 | |
▼a London, UK ;
▼a Philadelphia, PA :
▼b Kogan Page,
▼c 2011. |
| 300 | |
▼a 1 online resource (xvii, 251 p.) :
▼b ill. |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a pt. 1. What it is all about -- pt. 2. The decision-making puzzle -- pt. 3. Creating mischief -- pt. 4. Towards insights -- pt. 5. Some marketing implications -- pt. 6. My conclusions. |
| 520 | |
▼a The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Brain science, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note. Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact. He investigates developments in neuroscience and neuromarketing and what lessons this holds for. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Neuromarketing. |
| 650 | 0 |
▼a Advertising
▼x Psychological aspects. |
| 650 | 0 |
▼a Marketing
▼x Psychological aspects. |
| 650 | 0 |
▼a Branding (Marketing) |
| 650 | 4 |
▼a Branding (Marketing)
▼x Psychological aspects. |
| 650 | 4 |
▼a Business. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Consumer Behavior.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 655 | 7 |
▼a Electronic books.
▼2 lcgft |
| 776 | 08 |
▼i Print version:
▼a Du Plessis, Erik.
▼t Branded mind.
▼d London, UK ; Philadelphia, PA : Kogan Page, 2011
▼z 9780749461256
▼w (DLC) 2010037756
▼w (OCoLC)664114978 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359395 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 17503320 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL661343 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 3647569 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10453130 |
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▼a Ingram Digital eBook Collection
▼b IDEB
▼n 301650 |
| 938 | |
▼a Books 24x7
▼b B247
▼n bkb00042570 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 359395 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |