| LDR | | 01667cmm uu200433Ka 4500 |
| 001 | | 000000301168 |
| 003 | | OCoLC |
| 005 | | 20230519142513 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 120124s2012 enka ob 001 0 eng d |
| 020 | |
▼a 9780749463083 (electronic bk.) |
| 020 | |
▼a 0749463082 (electronic bk.) |
| 020 | |
▼z 9780749463052 |
| 020 | |
▼z 0749463058 |
| 035 | |
▼a (OCoLC)773691983 |
| 040 | |
▼a TEFOD
▼c TEFOD
▼d N$T
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5823
▼b .P737 2012eb |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 659.1
▼2 23 |
| 100 | 1 |
▼a Pringle, Hamish. |
| 245 | 10 |
▼a Spending advertising money in the digital age
▼h [electronic resource] :
▼b how to navigate the media flow /
▼c Hamish Pringle and Jim Marshall. |
| 260 | |
▼a London ;
▼a Philadelphia :
▼b Kogan Page,
▼c 2012. |
| 300 | |
▼a 1 online resource (xx, 316 p.) :
▼b ill. |
| 504 | |
▼a Includes bibliographical references and index. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Advertising
▼x Management. |
| 650 | 0 |
▼a Marketing
▼x Management. |
| 650 | 0 |
▼a Mass media. |
| 650 | 0 |
▼a Digital media. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Advertising & Promotion.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Marshall, Jim,
▼d 1955- |
| 776 | 08 |
▼i Print version:
▼a Pringle, Hamish.
▼t Spending advertising money in the digital age.
▼d London ; Philadelphia : Kogan Page, 2012
▼z 9780749463052
▼w (DLC) 2011020110
▼w (OCoLC)697267501 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=411926 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 411926 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |