| LDR | | 03450cmm uu200565Mi 4500 |
| 001 | | 000000301150 |
| 003 | | OCoLC |
| 005 | | 20230519142450 |
| 006 | | m o d |
| 007 | | cr |n| |
| 008 | | 120430s2012 enka ob 001 0 eng d |
| 020 | |
▼a 9780749464745 (electronic bk.) |
| 020 | |
▼a 0749464747 (electronic bk.) |
| 020 | |
▼z 9780749464738 |
| 020 | |
▼z 0749464739 |
| 029 | 1 |
▼a NZ1
▼b 14689091 |
| 035 | |
▼a (OCoLC)792684174 |
| 040 | |
▼a EBLCP
▼b eng
▼c EBLCP
▼d OCLCQ
▼d N$T
▼d TEFOD
▼d YDXCP
▼d TXA
▼d OCLCQ
▼d CDX
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415
▼b .V28 2012eb |
| 072 | 7 |
▼a BUS
▼x 094000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 078000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8
▼a 658.802 |
| 100 | 1 |
▼a Van Belleghem, Steven. |
| 245 | 14 |
▼a The conversation company
▼h [electronic resource] :
▼b boost your business through culture, people and social media /
▼c Steven Van Belleghem. |
| 260 | |
▼a London :
▼b Kogan Page,
▼c 2012. |
| 300 | |
▼a 1 online resource (272 p.) :
▼b ill. |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Your company has unused conversation potential -- Your company is full of paradoxes -- The Conversation Company -- Company culture--the heart of the Conversation Company -- People are your most important source of conversations -- Social media--the ideal partner for the Conversation Company -- Customer experience, conversation, content and collaboration -- Customer experience -- Conversation -- Content -- Collaboration -- Integrate customer-oriented thinking and social media in three steps -- Step 1: building up knowledge and the necessary framework -- Step 2: choosing and implementing your pilot projects -- Step 3: the way to full integration and the lever effect -- Epilogue. |
| 520 | |
▼a Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Marketing
▼x Social aspects. |
| 650 | 0 |
▼a Internet marketing
▼x Social aspects. |
| 650 | 0 |
▼a Customer relations. |
| 650 | 0 |
▼a Social media. |
| 650 | 0 |
▼a Management
▼x Social aspects. |
| 650 | 4 |
▼a Business. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Green Business.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Distribution.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Marketing / General.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Belleghem, Steven Van
▼t Conversation Company : Boost Your Business Through Culture, People and Social Media
▼d London : Kogan Page, c2012
▼z 9780749464738 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430334 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL838149 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 7627898 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 430334 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 23961558
▼c 19.99 GBP |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |