MARC보기
LDR02559cmm uu200589Ka 4500
001000000301142
003OCoLC
00520230519142440
006m o d
007cr cnu---unuuu
008110117s2011 enka ob 000 0 eng d
019 ▼a 751988571
020 ▼a 9780749462253 (electronic bk.)
020 ▼a 0749462256 (electronic bk.)
020 ▼z 9780749462420
020 ▼z 0749462426
020 ▼z 9780749462246
020 ▼z 0749462248
020 ▼z 0749462256
0291 ▼a NZ1 ▼b 14168927
035 ▼a (OCoLC)697175237
037 ▼a CL0500000111 ▼b Safari Books Online
040 ▼a N$T ▼b eng ▼c N$T ▼d EBLCP ▼d E7B ▼d OCLCQ ▼d UMI ▼d OCLCQ ▼d COO ▼d OCLCQ ▼d OCLCA ▼d 248032
049 ▼a K4RA
050 4 ▼a HF5415 ▼b .R5418 2011eb
072 7 ▼a BUS ▼x 043000 ▼2 bisacsh
072 7 ▼a BUS ▼x 078000 ▼2 bisacsh
08204 ▼a 658.8 ▼2 22
1001 ▼a Richardson, Neil, ▼d 1963 January 25-
24510 ▼a Develop your marketing skills ▼h [electronic resource] / ▼c Neil Richardson, Ruth Gosnay.
260 ▼a London ; ▼a Philadelphia, PA : ▼b Kogan Page, ▼c c2011.
300 ▼a 1 online resource (vi, 168 p.) : ▼b ill.
4901 ▼a Creating success series
504 ▼a Includes bibliographical references.
5050 ▼a Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered.
588 ▼a Description based on print version record.
650 0 ▼a Marketing.
650 0 ▼a Marketing ▼x Management.
650 0 ▼a Strategic planning.
650 7 ▼a BUSINESS & ECONOMICS ▼x Marketing ▼x General. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Distribution. ▼2 bisacsh
655 4 ▼a Electronic books.
655 7 ▼a Electronic books. ▼2 lcgft
7001 ▼a Gosnay, Ruth.
77608 ▼i Print version: ▼a Richardson, Neil, 1963 Jan. 25- ▼t Develop your marketing skills. ▼d London ; Philadelphia, PA : Kogan Page, c2011 ▼z 9780749462420 ▼w (DLC) 2010025183 ▼w (OCoLC)643082153
830 0 ▼a Creating success.
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=344586
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL620715
938 ▼a ebrary ▼b EBRY ▼n ebr10438072
938 ▼a EBSCOhost ▼b EBSC ▼n 344586
990 ▼a 관리자
994 ▼a 92 ▼b K4R