MARC보기
LDR05059cmm uu200577Ka 4500
001000000300586
003OCoLC
00520230519141251
006m o d
007cr cnu---unuuu
008130826s2013 inu ob 001 0 eng d
019 ▼a 862207139
020 ▼a 9781624660979 (electronic bk.)
020 ▼a 1624660975 (electronic bk.)
020 ▼z 9781603849982
020 ▼z 160384998X
020 ▼z 9781603849999
020 ▼z 1603849998
035 ▼a (OCoLC)856932916
040 ▼a N$T ▼c N$T ▼d EBLCP ▼d E7B ▼d MHW ▼d MEAUC ▼d YDXCP ▼d OCLCO ▼d 248032
049 ▼a K4RA
050 4 ▼a BF637.P4 ▼b P85 2013eb
072 7 ▼a SOC ▼x 000000 ▼2 bisacsh
08204 ▼a 303.3/42 ▼2 23
1001 ▼a Pullman, George.
24510 ▼a Persuasion ▼h [electronic resource] : ▼b history, theory, practice / ▼c George Pullman.
260 ▼a Indianapolis : ▼b Hackett Publishing Co., Inc., ▼c 2013.
300 ▼a 1 online resource (pages cm.)
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Front Cover; Title Page; Copyright Page; Table of Contents; Note to Students; Note to Readers in General; Introduction; I. What Is This Book About?; II. Why Study Persuasion?; Your Turn; chapter 1: Assessing Persuasive Acts; I. Reading with and against the Grain; Your turn; II. Logic; A. Deductive reasoning-think geometry; B. Inductive reasoning-think empirical science; C. Common errors in reasoning; Your Turn; III. Toulmin's Model of Argumentation; Your Turn; IV. Critical Thinking; Your Turn; A. Checklist for assessing eyewitness testimony; Your Turn
5058 ▼a B. Checklist for assessing arguments based on sources (authority)Your Turn; C. Checklist for assessing the credibility of websites; Your Turn; D. Checklist for assessing arguments based on survey data; Your Turn; V. Cognitive Biases; Your Turn; chapter 2: Producing Persuasive Acts; I. The Persuasion Process; A. The presentation of self; 1. Ethos; a. Good character; Your Turn; b. Good sense; Your Turn; c. Goodwill; Your Turn; 2. Ethos and writing assignments; Your Turn; 3. Autobiography as self-rhetoric and the rhetoric of the self; Your Turn; B. The presentation of others; 1. Characterization
5058 ▼a A. Biosb. The traditional topics of bios; Your Turn; c. Stereotypes; Your Turn; d. Audience analysis (demographics); e. Personas; Your Turn; f. The creation of pseudoaudiences (astroturfing); Your Turn; g) Why knowing your audience matters and what it means; h. Creating a virtual audience; II. Emotion, Reason, and Persuasion; A. The emotion/reason false dichotomy; B. The social construction of emotions; C. The influence of emotions can be monitored and mitigated (and exploited); D. Assessing your emotional involvement; E. Common emotional strategies; F. Positive emotions; Your Turn
5058 ▼a G. Asynchronous persuasion and emotionsYour Turn; chapter 3: The Five Canons of Rhetoric; I. Invention; A. Dialectic; 1. An example of Platonic dialectic; a. Notes on Gorgias and dialectic; 2. Dialectical topics-argumentative heuristics; a. The basic rules of inference; Your Turn; B. Dialectical invention, the non-conversational form; Your Turn; C. Summary; D. A parody of dialectic from Rosencrantz and GuildensternAre Dead; E. Transition from dialectic to topics; 1. Topics; Your Turn; 2. Aristotle's general topics of the preferable; 3. The topics of praise and blame
5058 ▼a 4. Topics of interpretation5. Topics of last resort; 6. Summary; 7. Stasis; a. What is an issue?; b. Asystasis-non-issues; Your Turn; 8. Framing; a. Frame-breaking strategies; 9. Commonplaces; Your Turn; 10. Signs; Your Turn; 11. Proverbs, maxims, aphorisms: On the originof sound bites; Your Turn; F. Summary of invention; II. Arrangement; A. Introduction (exordium); 1. Division (partitio); 2. Background (narratio); 3. Confirmation (conformatio); 4. Refutation (refutatio); 5. Conclusion (peroration); Your Turn; III. Style; Your Turn; A. Diction; 1. God and devil terms; Your Turn
520 ▼a George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central.
588 ▼a Description based on print version record.
650 0 ▼a Persuasion (Psychology)
650 0 ▼a Persuasion (Rhetoric)
650 7 ▼a SOCIAL SCIENCE / General. ▼2 bisacsh
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Pullman, George. ▼t Persuasion. ▼d Indianapolis : Hackett Publishing Co., Inc., 2013 ▼z 9781603849982 ▼w (DLC) 2013016875 ▼w (OCoLC)852658271
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=633170
938 ▼a EBSCOhost ▼b EBSC ▼n 633170
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL1355855
938 ▼a ebrary ▼b EBRY ▼n ebr10748801
938 ▼a YBP Library Services ▼b YANK ▼n 10927428
990 ▼a 관리자
994 ▼a 92 ▼b K4R