| LDR | | 02314cmm uu200637Ka 4500 |
| 001 | | 000000300355 |
| 003 | | OCoLC |
| 005 | | 20230519140802 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 120130s2011 sz a ob 001 0 eng d |
| 019 | |
▼a 794553512 |
| 020 | |
▼a 9782940447183 (electronic bk.) |
| 020 | |
▼a 2940447187 (electronic bk.) |
| 020 | |
▼z 9782940411566 |
| 020 | |
▼z 2940411565 |
| 029 | 1 |
▼a NZ1
▼b 14693092 |
| 029 | 1 |
▼a DEBSZ
▼b 378302078 |
| 029 | 1 |
▼a DEBSZ
▼b 381387151 |
| 035 | |
▼a (OCoLC)774399286 |
| 037 | |
▼a CL0500000140
▼b Safari Books Online |
| 040 | |
▼a N$T
▼c N$T
▼d YDXCP
▼d E7B
▼d UMI
▼d COO
▼d OCLCQ
▼d DEBSZ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5823
▼b .B86 2011eb |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 659.1
▼2 23 |
| 100 | 1 |
▼a Burtenshaw, Ken. |
| 245 | 14 |
▼a The fundamentals of creative advertising
▼h [electronic resource] /
▼c Ken Burtenshaw, Nik Mahon, Caroline Barfoot. |
| 250 | |
▼a 2nd ed. |
| 260 | |
▼a Lausanne ;
▼a London :
▼b AVA Pub. SA ; Thames & Hudson, [distributor],
▼c c2011. |
| 300 | |
▼a 1 online resource (183 p.) :
▼b ill. (chiefly col.). |
| 490 | 1 |
▼a AVA academia |
| 500 | |
▼a "An AVA book"--P. 2. |
| 500 | |
▼a Text on inside covers. |
| 500 | |
▼a Formerly CIP.
▼5 Uk |
| 504 | |
▼a Includes bibliographical references and index. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Advertising. |
| 650 | 0 |
▼a Advertising campaigns. |
| 650 | 0 |
▼a Commercial art. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Advertising & Promotion.
▼2 bisacsh |
| 650 | 7 |
▼a Advertising.
▼2 local |
| 650 | 7 |
▼a Advertising campaigns.
▼2 local |
| 650 | 7 |
▼a Commercial art.
▼2 local |
| 655 | 4 |
▼a Electronic books. |
| 655 | 0 |
▼a Electronic books. |
| 700 | 1 |
▼a Mahon, Nik. |
| 700 | 1 |
▼a Barfoot, Caroline. |
| 776 | 08 |
▼i Print version:
▼a Burtenshaw, Ken.
▼t Fundamentals of creative advertising.
▼b 2nd ed.
▼d Lausanne ; London : AVA Pub. SA ; Thames & Hudson, [distributor], c2011
▼z 9782940411566
▼w (OCoLC)768473794 |
| 830 | 0 |
▼a AVA academia. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430137 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 7406407 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10527147 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 430137 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |