| LDR | | 02702cmm uu200625Mi 4500 |
| 001 | | 000000300194 |
| 003 | | OCoLC |
| 005 | | 20230519140447 |
| 006 | | m o d |
| 007 | | cr |n| |
| 008 | | 130306s2013 enkaf fob 001 0 eng d |
| 019 | |
▼a 851254852
▼a 857920664 |
| 020 | |
▼a 1299687121 (electronic bk.) |
| 020 | |
▼a 9781299687127 (electronic bk.) |
| 020 | |
▼a 9780749464325 (electronic bk.) |
| 020 | |
▼a 0749464321 (electronic bk.) |
| 020 | |
▼z 9780749464318 (pbk.) |
| 020 | |
▼z 0749464313 (pbk.) |
| 029 | 1 |
▼a AU@
▼b 000051719209 |
| 029 | 1 |
▼a NZ1
▼b 15178757 |
| 035 | |
▼a (OCoLC)851157397 |
| 037 | |
▼a 499962
▼b MIL |
| 040 | |
▼a IDEBK
▼b eng
▼e rda
▼e pn
▼c IDEBK
▼d OCLCO
▼d YDXCP
▼d EBLCP
▼d OCLCQ
▼d N$T
▼d E7B
▼d UMI
▼d MUU
▼d B24X7
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5823
▼b .T83 2013eb |
| 072 | 7 |
▼a BUS
▼2 ukslc |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 659.1/09
▼2 23 |
| 100 | 1 |
▼a Tungate, Mark,
▼d 1967,
▼e author. |
| 245 | 10 |
▼a Adland :
▼b a global history of advertising /
▼c Mark Tungate. |
| 250 | |
▼a Second edition. |
| 264 | 1 |
▼a London :
▼b KoganPage,
▼c 2013. |
| 300 | |
▼a 1 online resource (x, 259 pages, 14 unnumbered pages of plates) :
▼b illustrations (black and white, and colour) |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 366 | |
▼b 20130703
▼c IP |
| 500 | |
▼a Previous edition: 2007. |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 00 |
▼t Pioneers of persuasion --
▼t From propaganda to soap --
▼t Madison Avenue aristocracy --
▼t Creative revolutionaries --
▼t Chicago way --
▼t Brit pack --
▼t Eighties extravagance --
▼t French connection --
▼t European icons --
▼t Media spins off --
▼t Consolidation incorporated --
▼t Japanese giants --
▼t Alternatives --
▼t Dotcom boom and bust --
▼t Latin spirit --
▼t International outposts --
▼t Shooting stars --
▼t Controversy in Cannes --
▼t New frontiers --
▼t Agency of the future --
▼g Conclusion --
▼g References. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Advertising
▼x History. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Advertising & Promotion.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 655 | 0 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼z 0749464313 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602887 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL1221611 |
| 938 | |
▼a Ingram Digital eBook Collection
▼b IDEB
▼n cis25732936 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 10815479 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 602887 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10723853 |
| 938 | |
▼a Books 24x7
▼b B247
▼n bkb00053327 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |