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LDR01851cmm uu200517Ki 4500
001000000300117
003OCoLC
00520230519140316
006m o d
007cr cnu---unuuu
008131029s2014 enk o 000 0 eng d
020 ▼a 9780749470029 (electronic bk.)
020 ▼a 074947002X (electronic bk.)
020 ▼z 9780749470012
020 ▼z 0749470011
035 ▼a (OCoLC)861696122
040 ▼a TEFOD ▼b eng ▼e rda ▼e pn ▼c TEFOD ▼d N$T ▼d 248032
049 ▼a K4RA
050 4 ▼a HF5415.1255 ▼b .G35 2013eb
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.8/27 ▼2 23
1001 ▼a Gains, Neil.
24510 ▼a Brand essense : ▼b using sense, symbol and story to design brand identity / ▼c Neil Gains.
264 1 ▼a London : ▼b Kogan Page Limited, ▼c 2013.
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
588 ▼a Description based on print version record.
650 0 ▼a Branding (Marketing)
650 0 ▼a Brand name products.
650 0 ▼a Logos (Symbols)
650 0 ▼a Corporate image.
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior. ▼2 bisacsh
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Gains, Neil. ▼t Brand essense ▼z 9780749470012 ▼w (DLC) 2013026092 ▼w (OCoLC)852681957
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=653149
938 ▼a EBSCOhost ▼b EBSC ▼n 653149
990 ▼a 관리자
994 ▼a 92 ▼b K4R