| LDR | | 01854cmm uu200505Ka 4500 |
| 001 | | 000000299995 |
| 003 | | OCoLC |
| 005 | | 20230517133928 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 110620s2009 caua ob 001 0 eng d |
| 019 | |
▼a 748092684
▼a 755038900 |
| 020 | |
▼a 9780857029546 (electronic bk.) |
| 020 | |
▼a 0857029541 (electronic bk.) |
| 020 | |
▼z 9781847874986 |
| 020 | |
▼z 1847874983 |
| 020 | |
▼z 9781847874993 |
| 020 | |
▼z 1847874991 |
| 035 | |
▼a (OCoLC)731667662 |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d MNSBU
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415
▼b .B4852 2009eb |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 078000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8
▼2 22 |
| 100 | 1 |
▼a Blythe, Jim. |
| 245 | 10 |
▼a Key concepts in marketing
▼h [electronic resource] /
▼c Jim Blythe. |
| 246 | 18 |
▼a Marketing |
| 260 | |
▼a Los Angeles, Calif. ;
▼a London :
▼b SAGE,
▼c 2009. |
| 300 | |
▼a 1 online resource (ix, 219 p.) :
▼b ill. |
| 490 | 1 |
▼a SAGE key concepts |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a pt. 1. Customers and markets -- pt. 2. The offer -- pt. 3. Approaching customers -- pt. 4. Promotion. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Marketing. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x General.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Distribution.
▼2 bisacsh |
| 650 | 07 |
▼a Marketing.
▼2 swd |
| 655 | 4 |
▼a Wo?rterbuch (Fachlexikon) |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Blythe, Jim.
▼t Key concepts in marketing.
▼d Los Angeles, Calif. ; London : SAGE, 2009
▼z 9781847874986
▼w (DLC) 2008932105
▼w (OCoLC)225819915 |
| 830 | 0 |
▼a SAGE key concepts. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=372439 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |