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LDR02960cmm uu200565Ka 4500
001000000299673
003OCoLC
00520230517133237
006m d
007cr cnu---unuuu
008101130s2011 nyua ob 001 0 eng d
020 ▼a 9780203845875 (electronic bk.)
020 ▼a 0203845870 (electronic bk.)
020 ▼z 9780805853469
020 ▼z 0805853464
020 ▼z 9780415965484
020 ▼z 0415965489
035 ▼a (OCoLC)688185040
040 ▼a N$T ▼b eng ▼c N$T ▼d EBLCP ▼d YDXCP ▼d E7B ▼d OCLCQ ▼d OUN ▼d MHW ▼d OCLCQ ▼d 248032
043 ▼a n-us---
049 ▼a K4RA
050 4 ▼a KF1614 ▼b .M66 2011eb
072 7 ▼a LAW ▼x 086000 ▼2 bisacsh
08204 ▼a 343.73082 ▼2 22
1001 ▼a Moore, Roy L.
24510 ▼a Advertising and public relations law ▼h [electronic resource] / ▼c Roy L. Moore, Carmen Maye and Erik L. Collins.
250 ▼a 2nd ed.
260 ▼a New York : ▼b Routledge, ▼c 2011.
300 ▼a 1 online resource (x, 468 p.) : ▼b ill.
4901 ▼a Communication series
500 ▼a Previous ed.: Mahwah, N.J.: Erlbaum, 1998.
504 ▼a Includes bibliographical references and index.
5050 ▼a Book Cover; Title; Copyright; Contents; Preface; Acknowledgments; Chapter 1 The First Amendment; Chapter 2 The Development of the Commercial Speech Doctrine; Chapter 3 Public Interest Information as Commercial Speech; Chapter 4 Defamation, Product Disparagement and Related Torts; Chapter 5 Invasion of Privacy: False Light, Private Facts, Intrusion and Other Related Torts; Chapter 6 Invasion of Privacy: Misappropriation and Right of Publicity; Chapter 7 Copyright; Chapter 8 Patents and Trademarks; Chapter 9 Other Ways to Protect "Ideas."
520 ▼a Addressing a critical need, the second edition of "Advertising and Public Relations Law" illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of different kinds of speech afforded different levels of First Amendment protection; court-created tests for laws and regulations of speech; and, non content-based restrictions on speech and expression.
588 ▼a Description based on print version record.
650 0 ▼a Advertising laws ▼z United States.
650 0 ▼a Public relations and law ▼z United States.
650 4 ▼a Law.
650 7 ▼a LAW ▼x Taxation. ▼2 bisacsh
655 4 ▼a Electronic books.
7001 ▼a Maye, Carmen.
7001 ▼a Collins, Erik.
77608 ▼i Print version: ▼a Moore, Roy L. ▼t Advertising and public relations law. ▼b 2nd ed. ▼d New York : Routledge, 2011 ▼z 9780805853469 ▼w (OCoLC)316432926
830 0 ▼a LEA's communication series.
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=339950
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL592913
938 ▼a YBP Library Services ▼b YANK ▼n 3345088
938 ▼a ebrary ▼b EBRY ▼n ebr10432358
990 ▼a 관리자
994 ▼a 92 ▼b K4R